Within YouTube’s bustling fashion community, vlogger Jenn Im has orchestrated one of the most seamless and successful transitions to date into the launch of a proprietary clothing line.
That line, Eggie — which means ‘baby’ in Korean, a wink to the fact that Im is the youngest member of her family — has just dropped its third collection since its August debut, which the 27-year-old says was inspired by music festival season. Comprising vintage-inspired cropped blouses and separates in gingham and polka dot, pieces range in price from $25 for a ruffled bandeau top to $89 for a retro floral print duster. Items are exclusively available via Eggie’s online storefront.
As with each of her past collections, a spokesperson for Im said that select styles from the Festival Collection sold out within hours of its launch last Thursday. Im dropped her first Eggie offer last August, followed by a collection inspired by the early 2000s in November.
“It is definitely one of our most feminine and bright collections,” Im said of the Festival line. “In the past, I really focused on dark colors and chains, but for this one, we focused more on flowy silhouettes, pastel, lighter colors, and different fabrics, such as lace.” Im added that she’s thrilled with the success of Eggie to date, but has even more tricks up her sleeve for future launches. “I really want to hone in on my creativity with my line and I’m super excited for what’s to come.”
Check out a selection of looks from the Festival Collection, as modeled by Im — who is repped by Ashley Villa at Rare Global as well as UTA, below: