Cover Stories

• Should you license your old YouTube uploads? Here’s how your current analytics can help you decide.
• The Programming Strategies That Shape The World’s Biggest YouTube Channels

  Here's a comprehensive Taxonomy of YouTube Videos that can help you learn why certain channels succeed, why others fail, and how you can build your own.

  
• With 1.5 Billion Daily Views, ‘Epidemic Sound’ Wants To Be YouTube’s De Facto Soundtracker

  Epidemic Sound, an 11-year-old music licensing firm based in Stockholm, is seeking to become YouTube's de facto soundtracker.

  
• Casey Neistat’s 368 Hits Stride With Brand Collabs, Including Ongoing Pact With Adobe

  Casey Neistat’s 368 was founded last April as a collaborative physical space in downtown Manhattan, where creators of every stripe could access resources -- including a state-of-the-art gaming station, a podcast studio, a kitchen for cooking content, and more -- and tap into networking opportunities with the goal of giving them the tools to take their careers to the next level.

  
• Nine Years After Hitler Vs. Vader, ‘Epic Rap Battles Of History’ Continues To Go Its Own Way
• Livestreamers Are Changing The World With Their Generosity — And Last Month They Raised A Record $2.1 Million For St. Jude
• Creators Can’t Always Take Risks With Their Content. That’s Why YouTuber Community Standard Built Nebula — A Platform For Its Creators To Experiment.
• YouTube Is Communicating Directly With Creators And Viewers More Than Ever – Through Its Twitter Account
• The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works)
• From PornHub To The Aisles Of Your Local Walmart, Tracking The “Hit Or Miss” #TikTokTest
• Should YouTube Change Its Algorithm To Promote Library Content And Avoid Creator Burnout?
• Insights: In ‘Helping Helen Smash’, Laura Clery Finds A Massive Facebook Fanbase