James Hale

• Instagram Expands Shoppable Ads To IGTV—And, Later This Year, To TikTok Competitor Reels
• 73% Of Brands Are Upping Their Influencer Marketing Spend (Report)

  In March, when the potential scale of the COVID-19 pandemic became clearer, the influencer marketing industry braced for businesses to rein in spending. But instead, companies have begun investing more into marketing that centers creators.

  
• YouTube Revamps Retention Analytics To Give Creators More Data About How Their Videos Perform With Viewers

  YouTube has redesigned creators’ audience retention analytics tab to highlight parts of individual videos with notable watch patterns.

  
• YouTube Millionaires: Ava Jules’ Casual Lifestyle Content Lets Viewers Know “We’re All Friends Here”

  "Since we're all friends here, I'm just gonna be honest," Ava Jules says in one of her latest YouTube uploads. And that pretty much describes her channel: friendly, forthright, and overall chill.

  
• Snapchat Has Registered 1 Million Voters, And 65% Of Them Are Gen Z
• Charli D’Amelio Named Face Of Gen Z-Focused Financial Startup Step
• Digital Marketplace The Lobby Wants To Be “QVC Meets TikTok”
• Streamers NarcolepticNugget And Dysmo Sign With Up North Management
• Blackpink (And Their New Music Video) To Kick Off Weekly YouTube Series ‘Released’
• YouTubers, Twitch Streamers, And ‘Among Us’ Are Driving Record Traffic For Discord
• YouTube Revamps Auto-Generated Captions, Creator Subtitle Tools As It Nixes Community Contributions
• YouTuber Arif Zahir To Voice Cleveland Brown On ‘Family Guy’