James Hale

• Sean Mills, Snap’s Head Of Originals, Will Exit This Fall
• TikTok, Instagram, And Snapchat Want To Help Their Creators Make Sponsored Content. BEN Says It’s Way Ahead Of Them.

  Though platforms appear to be establishing creator marketplaces as quickly as possibly, they're playing catch-up to influencer marketing companies that have been doing this for years. BEN has a leg up thanks to its lengthy lead time in the industry and its data-crunching algorithms, it says.

  
• Half Of TikTok Users Buy Products They See Advertised On The Platform (Survey)

  The outlet also found that 41% of adults say they’ve purchased something after seeing it on Facebook, and half of adults say they’ve purchased something after seeing it on Instagram.

  
• YouTube Millionaires: RaidAway Wants Everyone To Feel Welcome On His ‘Call Of Duty’ Channel

  For RaidAway, gaming has always been a space for bonding with family and friends--and somewhere he could go to escape from everyday stresses. He grew up playing Nintendo with his siblings, and it was one of his friends who introduced him to the idea of joining YouTube's massive gaming sector. 

  
• Clubhouse Accelerator Program To Fund 25 Original Audio Projects From 40 Creators
• YouTuber CJ So Cool Is Auctioning 35% Of His Future Royalties For At Least $850,000
• Facebook Gaming Introduces Monetization For Video-On-Demand Creators
• Creators On The Rise: How Alan Chikin Chow Got 7 Million People To Laugh At His “Shower Thoughts”
• Instagram’s First Creator Week To Feature JoJo Siwa, 50 Cent, Yung BBQ
• YouTube Millionaires: Lilman Is Building His Brand On “Constant, Entertaining Complaining”
• Snap Says Spotlight Has Paid Out $130 Million To Users, Unveils Creator Tip Feature ‘Gifting’
• Creators On The Rise: Alyssa McKay’s “Rich Girl” Persona Is The Star Of Her Character-Driven Content Strategy