James Hale

• Snapchat unveils Simone Biles Original, Cameo partnership, and new inclusivity pledge
• Marques Brownlee, Mark Rober, Léna Situations, and Alexa Chung hit the Met Gala red carpet with YouTube

  YouTube says attending the Gala with creators is exemplary of its longstanding relationship with the event.

  
• Amazon’s freshly rebranded Freevee unveils growing slate of streaming originals

  Amazon said it would amp Freevee’s content production by 70% in 2022.

  
• TikTok adds a LinkedIn-like “profile views” feature

  It’s only available to users 16 and older, and it’s not an automatic tool: users have to manually opt-in to having their profile-browsing activity appear to others.

  
• YouTube is axing all individual volunteers from its Trusted Flagger program
• Twitch reportedly wants a bigger cut of streamers’ revenue. Also, it thinks they should try running more ads.
• YouTube Millionaires: Tati Mitchell started making content with a cheap phone and her bathroom mirror. Now her fanbase is helping her start a business.
• FaZe Clan and Current join forces for fintech partnership
• YouTube Shorts is taking watch time from long-form videos–and contributing to a dip in ad revenue
• Creators On The Rise: ichvse always thought he’d get his first million followers on Vine. He found them on TikTok instead.
• Jellysmack acquires YouTube analytics startup AMA Digital
• YouTube taps Amazon exec Toni Reid to lead Shorts, gaming, livestreaming