TikTok star Khaby Lame is getting some high fashion shine. Lame, the second most-followed creator on TikTok (after Charli D'Amelio) with 130 million fans, has partnered with Hugo Boss to star in a campaign surrounding its re-brand, and will also co-design a capsule collection with the storied fashion label as part of a multi-year deal.
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TikTok Megastar Khaby Lame Inks Multiyear Deal With Hugo Boss
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Pocket.watch Taps Manuel Torres Port To Oversee Licensing Biz, Worth Hundreds Of Millions Of Dollars
Pocket.watch, the kids’ content goliath that works with Ryan Kaji, has tapped Manuel Torres Port to serve as its head of consumer products licensing.
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