TikTok star Khaby Lame is getting some high fashion shine. Lame, the second most-followed creator on TikTok (after Charli D'Amelio) with 130 million fans, has partnered with Hugo Boss to star in a campaign surrounding its re-brand, and will also co-design a capsule collection with the storied fashion label as part of a multi-year deal.
Geoff Weiss
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Underscore Talent Ups TikTok Roster, Adds Managers
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TikTok Megastar Khaby Lame Inks Multiyear Deal With Hugo Boss
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Pocket.watch Taps Manuel Torres Port To Oversee Licensing Biz, Worth Hundreds Of Millions Of Dollars
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Simon Fuller Has Formed A Pop Group On TikTok Because
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YouTube Loses 3 Major Execs: Ryan Wyatt, Jamie Byrne, And Heather Rivera To Depart (Exclusive)
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CoComelon Is Getting into Podcasts
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Jellysmack Signs MMA Star Francis Ngannou To Its New ‘Marquee’ Division
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FaZe Clan Offering $1 Million In Crypto To Find New Recruit
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Twitter Is Rolling Out NFT Profile Picture Authentication — But Only For ‘Blue’ Subscribers
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