Underscore Talent, the digital talent management company formed by the founders of Studio71, has signed TikTok heartthrob Vinnie Hacker.
Hacker, a member of the Hype House with 13.4 million TikTok followers, most recently appeared in the Netflix reality series chronicling the creator collective.
At the same time, Underscore has onboarded three new managers, The Hollywood Reporter reports: former A3 Artists Agency partner Amanda Marzolf, Nick Schlegel from TalentX (who is bringing Hacker, his client), and Susan Lee – the former director of brand partnerships for Digital Brand Architects.
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In addition to Hacker, Underscore has signed a slew of additional creators to its roster, including TikTokers McKenzi Brooke and Reif Harrison (who were signed by Lee and another recent hire, Nadi Filsoof), H Woo Lee and Owen Han (who are managed by Schlegel), and YouTuber Karen Yeung (who is managed by Marzolf).
“Having been in this space since the beginning, we are always evolving,” stated Underscore CEO Dan Weinstein, “staying one step ahead of trends, platforms and emerging talent to ensure we are creating partnerships and brand extensions that push our talent’s careers forward and connect authentically with their audiences.”
Underscore launched a gaming division in June, signing top streamers Kris ‘FaZe Swagg’ Lamberson, Hector ‘H3CZ’ Rodriguez, and Seth ‘Scump’ Abner.