Subscription newsletter platform Substack is testing native video in a private beta.
The feature enables users to upload or record videos directly into Substack posts, and then make those videos available to everyone or exclusively to paid subscribers, the company said. Native videos on Substack would make it easier to keep posts paywalled, notes Techcrunch, as opposed to embedding videos from other platforms.
Videos are playable on the web within Substack posts, and appear as clickable images in emails. Multiple formats are accepted, and video files can be no larger than 20 GB. Patreon, another subscriptions platform, is developing a similar product.
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“As with everything on Substack, you own all of the content and it’s connected to a mailing list that you fully own and control,” the company said.
The feature is currently being tested by select creators, and will roll out wide in coming weeks. In the meantime, creators can apply to be part of the test right here.
