Geoff Weiss

• Influencer-Centric Beauty Brand Morphe Nabs Jeffree Star For Latest Collab
• YouTube Is Brainstorming New Ways To Combat ‘Dislike Mobs’

  YouTube is taking strides to clamp down on ‘dislike mobs’ -- in which viewers target a video by disliking en masse in order to make a statement of sorts.

  
• World Record Egg Teams With Hulu On Super Bowl Ad, As Stunt’s Founder Is Unmasked

  The campaign actually kicked off last month, with a series of photos on the World Record Egg account showing that the egg had begun to develop slight cracks. A post on Saturday saw the egg adorned with football laces, teasing that all would be revealed Sunday “only on Hulu.”

  
• Machinima Ceases All Consumer-Facing Operations, Lays Off Most Of Staff

  Machinima has ceased operations and laid off most of its staff roughly one month after the gamer-focused digital network was subsumed under the Otter Media umbrella amid the reorganization of parent company AT&T’s digital properties.

  
• Former Facebook Exec And Creator Liaison Lauren Schnipper Joins Digital Investment Firm Next 10 Ventures
• Vice To Cut 10% Of Workforce, Becoming Latest Digital Giant Hit By Layoffs
• Tyler ‘Ninja’ Blevins Lands Starring Spot In Super Bowl Commercial
• Phil DeFranco Is Getting Into Hair Care Business With Launch Of ‘Beautiful Bastard’ Men’s Grooming Brand
• Jellysmack Hires Former Refinery29 Exec Jenifer Geller To Head Up Beauty Sales
• TikTok Is Eyeing Monetization With Ad Tests In The U.S. And Europe
• ‘Simpsons’ Producer David Mirkin Developing Live Action Sci-Fi Series For YouTube Premium
• Ryan ToysReview Vastly Expands Licensing Empire With 40 Global Deals