The Vanced app let users block YouTube ads and brought back the dislike button. Google wasn’t a fan.

If you (a) ever go on YouTube and (b) don’t fork over $12 a month for YouTube Premium, you’re going to spend a not-insignificant amount of time watching ads.

Ads are YouTube’s monetization bread and butter. Pre-roll, mid-roll, and post-roll ads are served on millions upon millions of videos every day—including, as of November 2020, videos that aren’t uploaded by creators in the YouTube Partner Program.

Ads are how YouTube pays creators—and itself.

Subscribe to get the latest creator news

Subscribe

So it’s probably not surprising that the latest third-party program to receive legal attention from YouTube’s parent Google is Vanced, an Android app that—among other things—let users skip ads on YouTube videos without paying for Premium.

The app was created in 2017, and is a modified version of the actual YouTube app that jailbreaks paid features like background play and brings back old features like the dislike button. Vanced was free to use, and had recently rebranded from its original name, YouTube Vanced.

That’s because of Google, Vanced developers told The Verge. They said Vance recently received a cease-and-desist letter from Google that ordered it to stop developing and distributing the app.

“We were asked to remove all references to ‘YouTube,’ change the logo, and remove all links related to YouTube products,” an administrator on Vanced’s development team, who was kept anonymous, told The Verge.

The Vanced team announced on Twitter that the app has been “discontinued,” and that download links will begin to disappear over the next few days. Interestingly, they noted that already-downloaded copies of Vanced will continue to work as usual; it’s just that new users won’t be able to download Vanced and no more updates to the app will be released.

“We know this is not something you wanted to hear, but it’s something we had to do,” the team tweeted. “We want to thank you all for the support over the years.”

Vanced is not the first casualty of YouTube and Google’s crackdown on third-party operators. In August and September 2021, YouTube sent cease-and-desist letters to two popular music bots that streamed music from YouTube to Discord server channels. Both shuttered, and days later, YouTube and Discord announced they’d partnered to create new features.

Share
Published by
James Hale

Recent Posts

Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few…

17 hours ago

MatPat-founded Theroist reveals new apparel brand at ‘Creator in Fashion’ show

As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…

17 hours ago

YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024

Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…

19 hours ago

Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+.

Snap has had a rocky couple of years: several quarters of flat growth or declines,…

20 hours ago

On the Rise: Rob can heal your workplace wounds

Welcome to On the Rise, where we find and profile breakout creators who are in…

2 days ago

Chad Wild Clay and Vy Qwaint launch Spy Ninjas HQ, the first adventure park built on a YouTube IP

Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…

2 days ago