Homepage Feature

MrBeast’s YouTube-Driven Food Pantry Has Donated 1 Million Meals To Date

MrBeast, the generous YouTuber whose real name is Jimmy Donaldson, has set a record month — and crossed a major milestone — with respect to his Beast Philanthropy YouTube channel.

The channel funnels 100% of its ad revenues, brand deals, and merch sales to Donaldson’s very own food pantry, which he opened in 2020.

And yesterday, Donaldson says the nonprofit hosted its biggest food drive to date, with over 300 volunteers that served over 10,000 families with roughly $500,000 worth of food. To date, Donaldson says Beast Philanthropy has given away 1 million meals to people in need.

Subscribe for daily Tubefilter Top Stories

Subscribe

“If we can grow the channel big enough we’ll be able to feed millions of people every month,” he added.

Donaldson launched the Beast Philanthropy channel

in Nov. 2020 to support the food pantry, which operates in his native North Carolina. It is led by a man named Darren, who previously appeared in a handful of MrBeast videos. (Whereas food banks house millions of pounds of food to be delivered to local programs, food pantries, like Donaldson’s, serve as distribution centers to the community).

In 2020, Donaldson’s venture delivered nearly 60,000 holiday meals to North Carolina communities in need over Thanksgiving and Christmas.

All told, Beast Philanthropy — which is home to six videos including Helping Hurricane Survivors and Giving Away 50,000 Cookies — counts 6.1 million subscribers and 3 million monthly views. In addition to Beast Philanthropy, Donaldson just launched another charitable initiative called #TeamSeas, which is aiming to raise $30 million for ocean cleanup.

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? “No influencers” in Nantucket, Prime becomes Slime, and a Steve Jobs PSA 10.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

58 minutes ago

Gamer lifestyle brand Razer acquires streamer platform StreamElements

After months of uncertainty, StreamElements has found a buyer. The company behind a popular streamer dashboard will…

3 hours ago

RFK Jr. has a YouTube cooking show centered around healthy eats

Yes, you read that right: The head of the Department of Health and Human Services…

4 hours ago

Sponcon spotlight: deviantART is getting YouTubers to hype its subscriptions

With our Gospel Stats Weekly Brand Reports, Tubefilter is always keeping an eye on which…

18 hours ago

Microdramas have hit their late-night parody era–but Jimmy Fallon and The Daily Show are putting serious production behind these spoofs

Microdramas have officially hit the "late-night parody" stage of their life cycle. The Tonight Show…

19 hours ago

Katie Feeney’s reality series is Xfinity’s entry point for the creator economy

What happens when you gather six college-aged creators in a shared house and recruit an…

1 day ago