TikTok Says It’s Got 1 Billion Monthly Active Users

TikTok says it officially has more than one billion monthly active users.

“That means over one billion people from around the world come to TikTok to be entertained, inspired, or discover something new like sports, music, arts and culture, fashion, DIY, and more,” Vanessa Pappas, TikTok’s chief operating officer, said in a video posted to the platform this morning.

TikTok’s last user count update was in July 2020, when it said it had 689 million monthly actives. That was up from 508 million in December 2019, 271 million in December 2018, and 55 million in January 2018.

The platform told Reuters that it has the most active users in the United States, Europe, Brazil, and southeast Asia, but did not give specific figures for regional user counts.

@tiktok✨ 1 billion✨ people on TikTok! Thank you to our global community 🎉♬ original sound – TikTok

TikTok as we know it has been around since 2018. The year prior, its parent company, ByteDance, bought competitor app musical.ly for a reported $800 million. In August 2018, ByteDance merged musical.ly and its 100 million monthly active users

with then-fledgling TikTok. Obviously not all 100 million of those musical.ly users stuck around, but that didn’t seem to impact TikTok’s meteoric (and fraught) rise.

For comparison, Facebook, which launched in 2004, just hit 2.9 billion monthly active users; YouTube, founded in 2005, has a reported 2.3 billion; and Twitter, 2006, has 206 million daily actives.

In a company blog post, TikTok said its reason for success is “the creativity and authenticity of our creators.”

“We’re honored to be a home for our immensely diverse community of families, small businesses, and creators who transform into our favorite stars,” it said. “Whether you’re in Singapore, São Paolo, Stockholm, or Seattle, we celebrate YOU–the creators who inspire us, the artists who launch chart-breaking albums, the brands who help us discover and connect with products we love, the communities who lift us up, and all the people who keep us laughing and dancing.”