YouTube beauty icon Bretman Rock — who is also beloved for his bitingly funny Instagram Stories — has just dropped a new (slightly unconventional) merch range in honor of his 21st birthday.
On a Shopify-powered website dubbed Da Baddest Merch — a wink to the fact that Rock often refers to himself as “da baddest bitch” — the vlogger is not vending T-shirts, hoodies, or hats but is instead offering limited edition metal straws, grinders, rolling papers, a lighter cover, and a makeup bag emblazoned with the word ‘bitch’. Everything is priced at $21, in honor of Rock’s big day, and Rock said on Instagram that a portion of proceeds will be donated to the Aloha Aina Support Fund — a local wildlife charity in Rock’s native Hawaii. Orders will ship on or before Aug. 20, according to the website.
“This ain’t no ordinary Birthday, bitch,” writes Rock. “I only do one thing — and that’s be the baddest. So I created da baddest merch you’ve ever seen to help celebrate my legalization.”
While Da Baddest Merch collection isn’t Rock’s first merch outing, it does appear to be his first collection in several years, following several co-branded product collabs with beauty brands like ColourPop and Morphe. More recently, Rock became the first non-returning cast member on the latest season of Joey Graceffa’s long-running YouTube Premium series Escape The Night.
You can check out a video teaser for Da Baddest Merch collection, with Rock showcasing some of his signature stripper pole moves, right here.
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