Snapchat Solicits Bhad Bhabie To Garner Buzz For Original Content Slate

Snapchat is hoping to make waves with its four-month-old Snap Originals initiative — its first major foray into original programming with vertically-oriented scripted shows and docuseries.

While shows have yet to break through in a crowded content landscape, Snapchat is hoping to turn the tides with Bringing Up Bhabie — for which Snapchat dropped a trailer today ahead of the series premiere on Feb. 4. The series will chronicle the sudden rise of Danielle Bregoli, who went from sleeping on the floor of a trailer to becoming the youngest female artist to chart on the Billboard Hot 100 — all thanks to a viral appearance on Dr. Phil in which she infamously taunted, “Cash me ousside, howbow dah?”

Per the show’s trailer (below), Bregoli will be joined by her mom — with whom she has a contentious relationship, to say the least — and a bodyguard who she says serves as a father-figure of sorts. “They don’t want to let me grow up,” the fifteen-year-old says, “but it’s time.”

In addition to her booming digital presence and rap career (Bregoli’s second single, “Hi Bich,” went gold), the entertainer has recently forayed into the cosmetics business. Earlier this week, TMZ reported that Bregoli had inked a $900,000 deal to serve as the face of indie brand CopyCat Beauty for a period of six months. The company told TMZ that after signing the foul-mouthed teen, first-day sales climbed to $500,000 amid reports that Bregoli could land a beauty brand of her own.

Check out the trailer for Bringing Up Bhabie below: