snapchat

• Snapchat puts the “social” in social media by helping its users make Plans
• Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”

  In India, Snapchat teamed up with Kantar to study the efficacy of Sponsored Snaps and other forms of chat-based advertising.

  
• Bent Pixels’ $23 million acquisition of Sunny State Agency begets multiformat creator powerhouse

  Long-active creator economy company Bent Pixels has acquired Sunny State Agency, which is best known for its prowess on Snapchat.

  
• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention

  Snapchat joined the other NewFronts presenters that embraced a "full-funnel" approach to creator marketing.

  
• Snapchat is handing out “Snappy Awards” to some of its top-performing creators
• Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product
• Snapchat’s year-end recap summarizes a year that sent users to 6-7 heaven
• Snap announces AI search powered by $400 million Perplexity deal, and its stock price soars
• Through a U.K. TV show, Snap creates use case for AR
• Snapchat wants AR to be the next big thing, so it’s launching a subscription services for its Lenses
• Amid an uncertain future, Snapchat reaches 460 million daily active users
• Snap’s new ad format asks brands to pay for creators’ education