snapchat

• Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”
• Bent Pixels’ $23 million acquisition of Sunny State Agency begets multiformat creator powerhouse

  Long-active creator economy company Bent Pixels has acquired Sunny State Agency, which is best known for its prowess on Snapchat.

  
• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention

  Snapchat joined the other NewFronts presenters that embraced a "full-funnel" approach to creator marketing.

  
• Snapchat is handing out “Snappy Awards” to some of its top-performing creators

  Comedian and actor Matt Friend will host the inaugural edition of the Snappy Awards, which will celebrate high achievers on Snapchat.

  
• Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product
• Snapchat’s year-end recap summarizes a year that sent users to 6-7 heaven
• Snap announces AI search powered by $400 million Perplexity deal, and its stock price soars
• Through a U.K. TV show, Snap creates use case for AR
• Snapchat wants AR to be the next big thing, so it’s launching a subscription services for its Lenses
• Amid an uncertain future, Snapchat reaches 460 million daily active users
• Snap’s new ad format asks brands to pay for creators’ education
• Snapchat’s growing creator community was one of its biggest assets during Q4 2024