snapchat

• Snapchat is using the TikTok ban as an opportunity to promote creators like Avani Gregg and Loren Gray
• Snapchat is changing how creators earn money–and making it harder for them to start

  "With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories," Snapchat said in a company blog post. "Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than 1 minute."

  
• Snapchat doubles paying subscribers year-over-year, beats Q3 expectations

  Snapchat bets like Spectacles, Snapchat+, and a streamlined user experience contributed to better-than-expected Q3 2024 earnings.

  
• Snapchat’s Phantom House reopens its doors to celebrate spooky season

  Snapchat is bringing back Halloween-themed series 'Phantom House' with creators Tue Nguyen, Jake Koehler, Rachel Levin, and Caryn Marjorie.

  
• Snapchat puts the spotlight on video content with TikTok-y redesign
• Is Snapchat good for your mental health?
• Issa Rae returns to her roots with Snap’s new accelerator class
• Snapchat gears up for a star-studded “festival szn,” with Coachella up first
• Social media rules are being held up in court, but that’s not stopping NYC from suing Big Tech firms
• TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety
• Snapchat looks to “spark some frightful fun” with star-studded ‘Phantom House’ series
• Snap’s latest round of 170 layoffs will affect its business-facing augmented reality division