snapchat

• Snapchat’s growing creator community was one of its biggest assets during Q4 2024
• Snapchat is using the TikTok ban as an opportunity to promote creators like Avani Gregg and Loren Gray

  Snapchat is advertising itself as the place where users can go to watch the stars who broke out on soon-to-be-banned TikTok.

  
• Snapchat is changing how creators earn money–and making it harder for them to start

  "With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories," Snapchat said in a company blog post. "Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than 1 minute."

  
• Snapchat doubles paying subscribers year-over-year, beats Q3 expectations

  Snapchat bets like Spectacles, Snapchat+, and a streamlined user experience contributed to better-than-expected Q3 2024 earnings.

  
• Snapchat’s Phantom House reopens its doors to celebrate spooky season
• Snapchat puts the spotlight on video content with TikTok-y redesign
• Is Snapchat good for your mental health?
• Issa Rae returns to her roots with Snap’s new accelerator class
• Snapchat gears up for a star-studded “festival szn,” with Coachella up first
• Social media rules are being held up in court, but that’s not stopping NYC from suing Big Tech firms
• TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety
• Snapchat looks to “spark some frightful fun” with star-studded ‘Phantom House’ series