Colleen Ballinger Launches Her Own Miranda Sings-Inspired ‘Lipstik’ Brand

Given the inordinate amount of influencer-fronted beauty launches that proliferate on YouTube, it seems only inevitable that Miranda Sings — whose smeary red lips have become something of an iconic look — would get in on the action.

The character creation by YouTuber Colleen Ballinger is beloved as much for her delusions of grandeur as her unique style choices, including severely-parted hair, sweatpants, and hastily-applied lipstick. And today, fans who want to emulate Sings’ signature makeup look can do so more seamlessly. Ballinger has created her own lipstick line called Miranda Sings Lipstik. At launch, the lipsticks are available in two shades: Miranda Red and Daisy Mae (which is a more muted nude berry — a shade that Ballinger says she wears every day). Both are priced at $18, and are available for sale on a dedicated website.

“People have been telling me to make a Miranda lipstick since I started the character,” Ballinger said in an announcement video (below), adding that she has been talking to potential business partners about the venture for years. She adds that she chose not to team up with a major makeup brand, and instead opted to go the independent route, which is “scary.” While it is unclear who exactly Ballinger’s partner in the venture is, her website mentions an LLC named Sydney Vaughn

Both formulas are long-wearing, full coverage, and cruelty free. And Ballinger, who is currently pregnant with her first child, says the Miranda Red shade is the precise hue that she wears in her videos — making it perfect for fans who want to dress up as the egotistical, gramatically-challenged diva for Halloween.