Transgender beauty vlogger Nikita Dragun has inked a buzzy cosmetics contract.
Dragun, who counts 1 million YouTube subscribers and 2 million followers on Instagram, will serve as the face of a new lipstick collection from indie beauty brand Morphe. The collection of five matte reds — a favorite hue of Dragun’s ever since she used to sneak into her mom’s makeup collection as a little kid, she tells Elle — will bow on Thursday.
The shades — dubbed Lover, Tease, Steamy, Dominate, and Morphe — each boast a different undertone, Dragun says. They will be priced at $9 — or $35 for the set of five — and available on Morphe’s website. “I think the cool thing too is it’s not about me being a trans woman, modeling for Morphe,” Dragun told Elle of being named a spokeswoman for the brand. “It’s me just being a fiery personality and a woman.” In addition to Dragun, Morphe has released products alongside top beauty influencers like Jaclyn Hill and Bretman Rock.
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This isn’t Dragun’s first collaboration either. Last year, she partnered with hair company Bellami — which frequently works with digital creators — to launch her own line of synthetic wigs.
Check out a teaser video of Dragun modeling the forthcoming Morphe shades below:
