Celeb Stylist Rachel Zoe Launches TZR Studios, A Digital Video Production Outfit

The Zoe Report, an online fashion, beauty, and lifestyle editorial brand founded by celebrity stylist Rachel Zoe, has forayed into the video realm with TZR Studios, an in-house digital production company. And at the NewFronts earlier this month, TZR Studios unveiled its first-ever slate of original shows.

Programming will target 25- to 44-year-old women, according to the company, including Hold The Phone, in which Zoe will video chat with A-list friends. Other series announced include beauty tutorial series Makeup Minute and The Chic-End Project (see below), where lifestyle influencers will teach stylish DIYs. In The Morning After, Zoe and leading beauty experts will review red carpet looks.

“With our heritage in lifestyle, fashion, and entertainment, we know what sparks the interests and passions of our 18 million-strong audience,” Zoe, who serves as co-CEO and editor in chief of The Zoe Report, said in a statement.

The Zoe Report grew overall video views by a factor of 26 in 2016, the company said, and it has been an early adopter on both Facebook Live and Instagram Stories.

Check out TZR Studios’ first-ever slate, courtesy of the company, in full right here:

• Real Life With Rachel Zoe: Each weekly Instagram Story docu-series offers an insider’s view of Rachel’s world — from life at home with her family to running a massive media empire to designing her ready-to-wear collection, and every major moment in between. Each Sunday, Rachel and The Zoe Report promote a new episode from their Instagram accounts with over 3 million followers.
• Hold The Phone: In each episode, Rachel video chats with a glamorous guest from anywhere in the world to conduct a fun and very candid interview. Sharing these convos from her smartphone, Rachel provides unfiltered insight into the star-studded lives and everyday happenings of the A-list you’ve only read about until now.
• The Morning After: From the comfort of her own home, decked out in a bathrobe and last night’s diamonds (of course), Rachel Zoe and her tribe of red carpet professionals decode all the major fashion moments that nearly broke the internet the night before, while showing viewers how to translate the best looks to real life.
• The Extra 5: Based on Rachel Zoe’s philosophy that taking an extra five minutes to elevate your look will get you through the day more confidently, this series shows you the small changes that can make a big impact. Each episode, The Zoe Report serves up easy-to-apply fashion and beauty tricks focusing on events relevant to TZR’s multi-hyphenate audience.
• Living In Style: Not your average cover story, this series provides exclusive access to of-the-moment influencers, celebrities, CEOs and multi-hyphenates who have an inspiring message. Past subjects have included Diane von Furstenberg, Christy Turlington-Burns, and Karlie Kloss.
• Things To Know By 30: Episode by episode, we tackle the life lessons you need to master — from whipping up classic recipes to outsmarting your smartphone — through simple steps and easy hacks.
• Makeup Minute: Editors and industry experts reveal the best-kept secrets to creating an on-trend, seemingly complicated look in less than a minute. Our beauty gurus execute the looks while breaking down each step and sharing the products they’re using.
• The Making Of: Ever wonder how the products we know and love go from conception to our closets? From development to final packaging, witness each step that goes into preparing a beauty or fashion item for its debut in your favorite store.
• The Chic-End Project: The Zoe Report partners with your favorite lifestyle influencers, rolling up our stylish sleeves to showcase chic DIY weekend projects designed to glamorize every moment of your off time.