NewFronts

• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention
• YouTube’s NewFronts presentation tells brands to “bring, build, and boost” their ads with creators and AI

  
• Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed

  At its 2026 NewFronts presentation, Meta's announcements included new ad formats and new ways to use generative AI.

  
• Google’s ads are reaching consumers “across every touchpoint” — including live sports

  YouTube's NewFronts presentation included some details about updates to the Google ad suite, which is reaching across more formats.

  
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• At Google’s NewFronts pitch, execs explain how YouTube helps brands find “the perfect match”
• Meta is launching a new ad product (and using AI) to get brands closer to trending Reels
• TikTok expands its Pulse product to bring brands closer to its culture
• Twitter’s NewFronts presentation pitches it as “the second screen and the first scroll”
• Meta says it’s messing with Reels payouts, introduces new Facebook plug for creators to earn up to $4,000
• TikTok is finally splitting ad revenue with (some) creators
• Snapchat unveils Simone Biles Original, Cameo partnership, and new inclusivity pledge