NewFronts

• Twitter’s NewFronts presentation pitches it as “the second screen and the first scroll”
• Meta says it’s messing with Reels payouts, introduces new Facebook plug for creators to earn up to $4,000

  “We’re adjusting how payouts are calculated, aimed at rewarding creators across a range of audience sizes who are making high quality original content that resonates with people,” the company said.

  
• TikTok is finally splitting ad revenue with (some) creators

  Only creators with at least 100,000 followers will be eligible to earn revenue off ads run on their content.

  
• Snapchat unveils Simone Biles Original, Cameo partnership, and new inclusivity pledge

  Snapchat currently has more than 600 million monthly active users, and 332 million daily active users.

  
• Amazon’s freshly rebranded Freevee unveils growing slate of streaming originals
• With its ‘Bridgerton’ and ‘Top Gun’ events, YouTube is courting the TV and film industries
• Here are the schedules for the 2022 NewFronts and Podcast Upfront
• YouTube wants TV ad dollars. So it’s going to the Upfronts.
• Ellen Digital Ventures Unveils 3 Fan-Focused Content Verticals During NewFronts Outing
• TikTok Urges Brands To Participate In Creator Community, Vows Its Popularity Will Persist Post-Pandemic
• Twitter Unveils Bevy Of Branded Content Deals With Billboard, Genius, Refinery29, Tastemade
• Snapchat Lines Up Originals Featuring Charli And Dixie D’Amelio, Megan Thee Stallion, Manny MUA