YouTube has released the latest edition of its Ad Leaderboard, which reveals which ads received the most views over the previous month. In February, the Super Bowl was the most significant influencing factor on the list, as six of the ten ads on the Leaderboard aired during the Big Game.
Since the Super Bowl happened on February 1st, this month’s Ad Leaderboard provides a fairly exact snapshot for ads posted to YouTube right after the game ended. The Clash of Clans ad featuring Liam Neeson, for example, rolled up 47.4 million views after its initial airing. That total was more than enough to claim the top spot; an Adidas ad related to the other kind of football claimed second with 30.6 million views in February.
Interestingly, the most-represented brand in the February Ad Leaderboard didn’t air any Super Bowl ads. That honor belongs to GoPro, which claimed the #9 and #10 spots in the latest ranking. According to YouTube, the camera company has now made six appearances in the Ad Leaderboard since YouTube began publishing it.
Here is a full list of this month’s Ad Leaderboard entries:
Clash of Clans: Revenge (Official Super Bowl TV Commercial), 47,496,617 views
adidas: Take It, 30,631,817 views
Nissan 2015 Super Bowl Commercial | “With Dad”, 22,299,466 views
Official 2015 FIAT 500X Super Bowl Commercial | The FIAT Blue Pill | #500X, 13,317,527 views
Android: Friends Furever, 12,490,543 views
Official 2015 Jeep Super Bowl Commercial | Beautiful Lands | Jeep Renegade, 12,013,506 views
2015 Budweiser Super Bowl Commercial “Brewed The Hard Way” | Budweiser #ThisBudsForYou, 11,773,488 views
Microsoft Super Bowl Commercial 2015: Braylon O’Neill, 6,258,268 views
GoPro: Owl Dance-Off, 5,523,462 views
GoPro: Pole Vaulting with Allison Stokke, 4,573,695 views
It’s worth noting that this list is an incomplete exploration of Super Bowl ads, since it eschews the ones originally uploaded in January. Therefore, the advertisers in this Leaderboard went against conventional wisdom by not sharing their Super Bowl spots before the game. While that strategy didn’t work as well for everyone (I am personally bummed to see only 539,000 views for this Loctite spot), the Super Bowl-skewed nature of this list shows that brands can upload ads after the game and still make a big splash online.
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