Top 5 Branded Videos of the Week: MrBeast, FIFA, and CleanMyMac?

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.

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The World Cup still has a place on our Gospel Stats Brand Report this week, but it’s simmered down from the takeover last week. Instead we’re back to mostly regular programming: MrBeast in spot #1, a little travel, a little food, and a little video gamin’.

Check it all out right here:

#1 Survive 30 Days Chained To A Stranger, Win $250,000
Channel: MrBeast
Brand: Feastables
Views: 76,746,468

Oh, you thought being chained to your ex was bad? What about a total stranger?

MrBeast continues to invent new and novel ways to torment people for the promise of money. In this case, if the contestants can stay locked up to one another for a full month, they’ll walk away with $250K…and, knowing MrBeast, probably something a little extra.

Like we’ve mentioned, MrBeast has spent most of 2026 on big bombastic productions–videos that involve dozens of streamers, celebrities, YouTubers, and more. But this video shows he hasn’t abandoned the other formulas that help drive his main channel to billions of views each month.

Though he is, of course, always scooping up external sponsors (there are probably few companies unwilling to tap an audience of his size), he gives most sponsor slots on his videos to his own chocolate brand, Feastables. As Halloween marketing ramps up, we’re curious if he’ll tap fellow creators to promote trick-or-treat-sized bars…or new additions to the Feastables lineup.

#2 I woke up to a surprise package… #FIFAWorldCup #ad
Channe,l: ur mom ashley
Brand: FIFA and YouTube
Views: 64,038,313

While it wasn’t in the top spot on this week’s Gospel Stats Brand Report, the World Cup still has a chokehold on our top 5. FIFA and YouTube sponsored two top-performing videos this week, including this one from lifestyle creator ur mom ashley. She was part of YouTube’s cadre of creators, all of whom got pitchside attendance at several matches throughout the tourney.

It’s easy to see why YouTube was willing to shell out for creators’ travel, plus gift them swag like what ur mom ashley unboxes in this video: If creators go, they make videos about their experience. You can visit Ashley’s channel and see she’s posted multiple videos documenting her FIFA adventures. Multiple clips brought in more than 10 million views, with some climbing above 20 million.

Those results are a good showing for both ur mom ashley and YouTube, which is undoubtedly looking to deepen its FIFA partnership for future events.

#3 This Plane Takes Off in 12 Seconds
Channel: MrBeast
Brand: Lowe’s
Views: 30,137,533

MrBeast‘s second appearance this week is a rare glimpse behind the curtain. It’s a 19-second Short, sponsored by Lowe’s, where the Beast Man seems like he’s tied to a plane that’s about to take off, but it’s all VFX magic.

And, right after a fake version of him gets dragged off (spoilers, sorry), we cut to the real MrBeast, who admits, “I just wanted you to keep watching.”

Judging by the 30+ million views this video has gotten, his watch-bait was successful.

MrBeast has been sponsored by Lowe’s before, but what’s intriguing here are the details: It’s not just MrBeast and Lowe’s, it’s MrBeast and his Moose Toys line MrBeast Lab. He’s bringing a new line of MrBeast Lab-branded “Builder Kits” to Lowe’s Kids Club; kids can buy them to DIY projects like a mini “cannon” that shoots foam. These seem like a challenger for Mark Rober‘s CrunchLabs, and they’ll also tie into MrBeast’s overall toys with exclusive MrBeast Lab Swarms, according to the Kids Club website.

All of this means MrBeast continues to expand his retail presence across chocolate and toys. My, my. What will he do next?

#4 6 Levels of FIFA World Cup Challenges #ad
Channel: Max the Meat Guy
Brand: FIFA and YouTube
Views: 26,000,483

Max the Meat Guy makes his second appearance on the list in two weeks–both of which were sponsored by FIFA and YouTube.

As you probably know (or can tell from his name), Max is usually a culinary creator, and last week’s FIFA/YouTube-sponsored video was foodie in nature. This week, however, Max goes full football fanboy, utilizing the popular Shorts listicle format to talk about six things he wants to accomplish at a World Cup match.

Thanks to his pitchside access from YouTube, he’s able to go where most fans never will–but the tens of millions of people who watched his Short get to live vicariously.

BONUS #1,668 The quirk-ification of terminal illness in YA.
Channel: elle literacy
Brand: CleanMyMac
Views: 128,295

We talk about MrBeast, gaming, and lifestyle content a lot, but BookTube remains one of YouTube‘s biggest and most vocal niches. Literary passionates are always keen to crank out videos talking about their latest favorite–or least favorite–read. And sometimes the YouTube and publishing worlds converge in funny ways–like OG YouTuber/VidCon founder John Green becoming a bestselling author responsible for some of the 2010s’ biggest YA hits.

In this video, elle literacy touches on his book The Fault in Our Stars, along with other reads she thinks have contributed to a trend of terminal illness being portrayed in novels for teens. Her take is brought to the internet by a perhaps surprising sponsor: CleanMyMac, which has nothing to do with books or terminal illness, but instead is a software cleanup program for Apple computers.

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…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, wfrom hich you can download right here.