Super Bowl

• TikTok wants advertisers to buy into big events. At the Super Bowl, it will show what it can do.
• YouTube and the NFL are bringing flag football back to the Super Bowl with team captains Druski, J. Balvin

  Druski and J. Balvin will be team captains for an NFL-aligned flag football game that will precede Super Bowl LX.

  
• This Week In Social Video: Super Bowl (Ad) Shuffle

  
• Tentpole Events Boost Celebs’ Engagement On Social

  Tentpole events like the Oscars and Super Bowl aren't just a boon for networks looking for live viewers—they can help celebrities achieve above-average engagement rates on social media as well.

  
• Brands Owning Super Bowl Social Video Conversation Before And After Game
• Which Celebrities’ Super Bowl Teasers Are Scoring The Most Engagement?
• Amazon Buys Super Bowl Ad Slot To Promote John Krasinski-Led Prime Series
• Here Is Your Yearly Reminder That You Can Find Super Bowl Ads On YouTube’s AdBlitz Channel
• On Game Day, Budweiser’s Origin Story Leads Super Bowl Ads On YouTube
• Here’s How To Stream Sunday’s Super Bowl
• On YouTube, Super Bowl Performers — Especially The Supporting Acts — See A Bump
• Snickers Counts Down To Its Live Super Bowl Ad With Facebook Live Stream