Super Bowl

• YouTube has 20 billion reasons why creators are taking over the Super Bowl
• Whatnot’s Super Bowl Sunday plans include a $1 million MrBeast giveaway

  Whatnot is offering a unique form of Super Bowl counter-programming with a live stream offering $1 million of MrBeast giveaways.

  
• TikTok wants advertisers to buy into big events. At the Super Bowl, it will show what it can do.

  TikTok's plans for Super Bowl LX include a Radio Row activation that will feature NFL players and Bleacher Report hosts.

  
• Prediction markets like Kalshi and Polymarket are everywhere, but not at the Super Bowl

  The Super Bowl will continue the NFL's season-long ban on ads for prediction markets like Polymarket and Kalshi.

  
• Have you heard? Jynxzi dethrones Neuro-sama, the Super Bowl blitz begins, and the Pope speaks on AI.
• YouTube and the NFL are bringing flag football back to the Super Bowl with team captains Druski, J. Balvin
• Tubi or Not Tubi: Fox offers a choice with $500,000 Super Bowl ads
• Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun.
• Creators were everywhere during Super Bowl LVIIII
• YouTube AdBlitz has collected Super Bowl commercials for 18 years. It’s coming back for 2024.
• TikTok is bringing back its Super Bowl “tailgate” with a performance from Gwen Stefani
• YouTube’s annual Brandcast will return to New York’s David Geffen Hall on May 15, 2024