YouTube has long struggled to solve the mystery of mobile advertising, but whatever the site is doing, it seems to be working. According to a report in Bloomberg, YouTube has tripled its mobile ad sales over the past six months, generating more than $350 million in revenue from that area.
“The commercial business has exploded,” said YouTube VP of Sales Lucas Watson. “It’s a huge part of our business, and we know that’s where it’s headed.”
According to Watson, 250 million people access YouTube from mobile devices, about a quarter of the site’s total audience.
The rise in YouTube’s mobile ad sales is a direct result of the platform becoming a downloadable app on iPhones instead of a nascent one. As it was no longer bound by Apple’s advertising restrictions, Google became free to run pre-roll spots on YouTube videos, leading to massive growth. By attempting to distance itself from one of its competitors, Apple actually made Google even stronger than it already was.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
In summer 2021, a Wall Street Journal investigation found that TikTok’s recommendation algorithm could suss…
Next month, Jaron Brower will take the stage at VidSummit 2026 to tell attendees exactly…
A decade ago, this would have been a surreal headline from The Onion, but in…
The English Premier League returns for a new season on August 21, and two days later,…
Can one of China's biggest video hosting sites compete with the titans of the Western…