mobile advertising

• Mobile Video Ad Spend To Surpass Computer Spend For First Time Next Year (Report)
• Google Touts Value Of YouTube In Third Quarter Earnings Call

  In a Q3 earnings call for 2015, Google parent company Alphabet emphasized how YouTube helped Google grow revenue 13% year-over-year to hit $18.7 billion.

  
• Wendy’s Is Running Snapchat-Style Mobile Ads For Facebook

  Wendy's created Snapchat-style mobile ads for Facebook, which include GIFs and videos to show how the chain's burgers are made layer-by-layer.

  
• Study Finds Global Consumers Watch As Much Online Video As TV, But They Still Dislike Ads

  In its “AdReaction: Video Creative in a Digital World” study, Millward Brown discovered consumers are watching as much online video content as they are TV.

  
• Twitter Extends Publishing Network, Allows Promoted Videos, Tweets Outside Twitter
• YouTube, Mobile Ads Help Drive Q2 Revenue Growth For Google
• Global Mobile Ad Spending Will Hit $159 Billion By 2018
• YouTube Opens Up Prime Real Estate For Advertisers On Its Mobile App
• YouTube Has Raked In $350 Million In Mobile Sales Over Last Six Months
• Has YouTube Figured Out How to Make Money on Mobile Advertising?