Archive for November, 2011:

Celebrate the Web Reminds Us You Don’t Need Permission to Be Creative

the dark horse - pilotThere’s a lot of talk about money in online video lately. Who’s getting licensing deals, 7-figure advances, funding rounds—yet in the hubbub it’s too easy to take our eyes off the broader context of how the internet is reshaping entertainment.

Last night in LA, at Celebrate the Web’s screening of hastily-made web series pilots was a welcomed reminder that the independent, cooperative, sure-I-can-help-you-out attitude that underlies this whole creative revolution is alive and well. And that’s a very good thing.

Sure, it doesn’t hurt that there was some cash on the line—$500 grants to each of the two overall winning teams—along with a development deal with online comedy network My Damn Channel. But ultimately this was as festival about just getting out there any shooting something, rather than just talking about shooting something.

Enough burying the lead. Out of the sixteen pilots in the competition, two took home overall honors—one from the Audience voting online and another from a judges panel that included CTW organizers Jenni Powell, Taryn O’Neill and Stephanie Thorpe along with My Damn Channel CEO Rob Barnett, Molly Templeton, myself, Bernie Su and Olga Kay.

Taking the overall judge’s prize was The Dark Horse, from a sharp Aaron Sorkin-styled walk-and-talk political drama loosely based on the forthcoming re-election campaign of Arizona Congresswoman Gabby Giffords. Writer and regular Tubefilter reviewer Logan Rapp created the series alongside Jehu Garroutte, with Jared Hoy directing the “Whiskey Riot” team.

Winning the fan voting online for the audience prize was The Epic Hunt from Jeff Ketcham and the “Infamous McKinley” team, which I can only assume is made up of stuntpeople given the tumbles and fights in this 5-minute fight-and-chase about four characters trapped in a deadly outdoor reality game.

With just five days to write, cast, shoot and edit these pilots, there’s some necessary handicapping that viewers must take here. It’s amusing to see how each of the teams incorporated the festival’s overall theme (a quote from Steve Jobs), the number 11:11, and a fictional consumer brand called Weblets.

Some of the entries suffered from a cocktail of regrettable ingredients—be it in the acting, editing or physical production camps—but to write it off as a amateurism in the increasing professionalized world of online entertainment is shortsighted. Is this an elite competition of the best creatives on the internet? No. But that’s not what it’s trying to be.

Sitting in the sold out ACME Theater last night, filled with a vibrant independent community of multi-hyphenates, I was pleasantly reminded that despite all the rush of Hollywood onto the internet, it still is today—as Felicia Day said in her 2009 Streamys acceptance speech—just as possible to get off your ass and not wait for anyone’s permission to make something creative.

Watch all sixteen of the pilots through their links below. And speaking personally, I’d say Purgatory has the strongest shot at an overall series potential as an existential spin on Quantum Leap, with an everyman loafer (Jareb Dauplaise) leaping into people’s lives trying to karmatically earn his way out of purgatory.

Unlawful Behavior by Amazeballz
The Dark Horse by Whiskey Riot
Maja and Ike by RedHoffa
The Family Curse by Team 818
Just Fresh High School by Just Fresh
Turning a Prophet by KATR Pictures
Frendz by Formosa Cinema Club
Hero Treatment by Bryan Cranston Overdrive
Douchebags by Seemed Like a Good Idea at the Time
The Epic Hunt by Infamous McKinley
Nerdom by Nerd Enterprises
Shopping for Genes by The SugarCoop
Purgatory by Team First World Problems
Rent-Your-Friends by The Roommates
Entwined by MovieFilm Productions
Tiny Prophecies by Believerville

UPDATE: We asked The Dark Horse creator Logan Rapp what it was like to be on the other side of the creative fence for a change and why he went after such a tricky subject matter.

“When it came to this competition I wanted to take a shot at something that hadn’t been done before,” Rapp told us. “We’ve seen outlandish, sci-fi, action-comedy, rom-coms and so many different genres, but we hadn’t had one that took politics seriously. I knew that’s the direction I wanted to take this, and when it came time to write for the competition, I was struck by an article about Gabby Giffords, and I knew then and there that this was someone I’d be willing to watch again and again, fighting her way back into service.”

“Celebrate The Web took a big leap forward this festival,” he added. “and to have run against so many wonderful pilots (Turning A Prophet, Maja And Ike and Frendz being some of my favorites out there) and be selected out of them is – to use the cliche response – an honor. I’m terrified to see what the next festival will bring – the competition will only get stronger from here.”

Stan Lee To Launch World of Heroes YouTube Original Channel

Comic legend Stan Lee, co-creator of Spider-Man, the Hulk, the X-Men, and Iron Man, and former president and chairman of Marvel Comics, has partnered with Vuguru for a YouTube Original Channel.

YouTube released its first wave of original channels as a part of its $100 million content initiative under the direction of Robert Kyncl, who left Netflix to to join Google as VP of TV and Film Entertainment.

Lee’s new channel, Stan Lee’s World of Heroes, is produced by Michael Eisner’s digital studio Vuguru and POW! Entertainment, a media and entertainment company founded by Lee. The new channel is slated to launch in 2012 and will feature exclusive programming around amazing characters and extraordinary individuals.

POW! is also working with EQAL on a new branded consumer website TheRealStanLee.com to ramp up community engagement. “As a lifelong fan, it makes it that much more exciting to be in business with Stan Lee,” Miles Beckett, Co-Founder and CEO of EQAL, said. Greg Goodfried, Co-Founder and President of EQAL, added, “Stan Lee is an important brand and we are especially happy to bring all of the tools EQAL has to further his expansion in the digital and entertainment realms.”

Capitalizing on his large loyal fan base and highly recognizable brand, Lee is shrewdly shifting towards a direct-to-consumer business model, opening up new licensing and revenue opportunities for the company alongside its franchise developments for its motion pictures.

The partnerships with YouTube and EQAL signal the importance of prominent multi-media presence across key platforms to ensure enhanced engagement with audiences worldwide.

RELATED VIDEO

LIVE Now Social Media for Social Good: Partners

We’ve teamed up with Digital LA and Non Profit Effect for a panel on how companies work with their strategic partners to leverage digital marketing and social media for social good.

We’re streaming LIVE now from the Hollywood Roosevelt Hotel. Join us to get tips on how organizations can work together to use these digital marketing and social media tools to find strategic partners, coordinate campaigns, and join forces to help each other reach good goals.

Panelists

  • Lisa Potter, Movember, PR & Communications Director
  • Caitlin Coble, TOMS, Social Media Manager
  • John Travis, Drop In The Bucket (DITB), Co-Founder
  • Dale Partridge, Sevenly, CEO and Co-Founder
  • Phillip Javelana, City Year LA, Sr Communications and Brand Manager
  • Claudia Sanchez, J.Brand

Moderators

  • Brady Hahn, Non Profit Effect
  • Kevin Winston, Digital LA

Anthony E. Zuiker and BlackboxTV Launch YouTube Original Channel

BlackboxTV has joined the club.

This past month YouTube announced a slate of nearly 100 all-original channels as a part of its $100 million premium content initiative. The new channel features a scripted series from Anthony E. Zuiker, creator of CSI, Tony E. Valenzuela, and Collective Digital Studio.

“I believe now, as I did when I uploaded my first short film in 2007, that YouTube offers filmmakers an amazing place to showcase their work and share their stories,” Tony E. Valenzuela, Creator and Director of BlackBoxTV, told Tubefilter. “I am extremely excited to jump into this next phase of BlackBoxTV with my new partners, Anthony E. Zuiker, Dare To Pass and Collective Digital Studio whose guidance and experience will help BlackBoxTV accomplish it’s #1 goal: to deliver the best Sci-Fi, Horror and Thriller content to the web.”

Valenzuela first caught our eye in 2008 with 2009: A True Story (a Streamy Award nominee), and at Tubefilter’s panel at SXSW last spring, he discussed the BlackBoxTV concept and its dependence on a strong base of fellow YouTube producers. “It’s also important to mention the awesome support that the YouTube community has given to BlackBoxTV over the course of our first year, Valenzuela said. “Without the help of people like Philip DeFranco, Shane Dawson, iJustine, Toby Turner, Joe Nation, Onision, and others, it would have been extremely difficult for our films to reach as many people as they have.”

 

Rebecca Black’s ‘Person of Interest’ Video — UN-AUTO-TUNED!

This one comes with a stern warning we need to get out of the way. If you’re either a terribly naive fan of Rebecca Black’s vocal abilities or completely lacking in a sense of humor, then it’s best to move along, nothing more to see here.

For those of us who decry the pervasive auto-tune, this one hits home. The resident funny people over at Break whipped up an un-auto-tuned version of the viral pop singer’s new music video “Person of Interest,” using what they say is her “RAW, UNMIXED, ORIGINAL vocals” and synced them up to the new video. Astonishing.

Technically Break did this before when her “Friday” follow-up “My Moment” debuted back in July—with Break’s parody version racking up over 5.6 million views with a lively 58,000 comments from Black haters and lovers. Wherever you stand on the internet’s unforgiving assault on a the girl who just wanted to be Britney, you have to admit we are all tuned in.

Rebecca Black – Person of Interest (NO AUTO-TUNE VERSION)

And for comparison, the original auto-tuned version of “Person of Interest”:

Watch ‘Dragon Age: Redemption’ with Commentary by Felicia Day

The season finale or Dragon Age: Redemption dropped today.

Now, if you haven’t been watching DA:R (that’s how us viewers / cool kids write it), it’s a web series-gaming crossover from BioWare, Machinima, and online video sweetheart Felicia Day. This sixth and final weekly episode, dubbed Saarebas brings the story of Day’s ‘knife eared’ Evlin assassin Tallis to a climax and demonstrates the epic live-action world Day created based on a video game.

I must confess, I’m not an avid player of Dragon Age the game. I only started watching DA:R because of Felicia Day. I’m a long-time fan of her seasoned web series The Guild. But last February, when Day showed a teaser trailer of her upcoming original web series on Late Night with Jimmy Fallon, that was enough to get me to tune in. Felicia Day with elf ears? Sold! Though when the first episode premiered back in October, I was lost in this world of Qunari and Chantry. Who are these characters? Is Tallis a name or a title? What is with the strange blood splatter?

Just when I realized I was interested in learning the answers to the above questions, but not interested enough to rummage through Dragon Age wikis to find them, Day started posting video commentaries for every DA:R episode. They’re great! Each installment not only touches on Day’s favorite filming moments, but also explains the style and story choices she had to make in transforming a virtual, computer-generated world into real life.

For example, in the Episode 5 Commentary Day explains the blood splatter VFX was designed in the style of the game. The effect allowed the characters to “reset” like their RPG counterparts, while practical blood would have taken actual clean up time and slowed down production. Now it all makes sense!

Day’s two minute long commentaries do more than allow viewers to peek into the mind of the famous gamer turned web series creator as she relates a little of what it was like to create a web series based on an RPG, which itself is also kinda being turned into a game. (Queue that Inception sound) The personalized vlog format and accompanying laid back style and tone of the commentaries give fans the kind of content from Day that made them fall in love with her in the first place. They’re just like Cyd “Codex” Sherman’s adorable rambling at the beginning of episodes of The Guild, except about a different subject matter and not in character.

She might not be wearing elf ears, but Day’s personal thoughts on Dragon Age: Redemption are what made me really appreciate the series. It’s a great supplement to the main programing and a promotional, marketing, and super fun tactic that more original web series creators would be smart to employ. Whether you’re a fan of Felicia Day, Dragon Age or new to both, her commentaries make the series more acessfule and more fun to watch.

Go check out the finale of Dragon Age: Redemption today. And then check out Day’s commentary right after.

Mark Burnett: ‘Create Something People Want’ (Video Interview)

If you asked most people outside of Hollywood to name the top producers in television, I’d take a bet that Mark Burnett would make be the most common name on those short lists. He is, after all, one of the most well-known names in the industry, having created international TV franchises like Survivor, The Apprentice, Are You Smarter Than a 5th Grader? and The Voice.

Now, the 51 year-old producer is trying his hand in the online video arena with the recent launch of his first original series for the internet—animated comedy CliffsNotes Films on Cambio as joint project with AOL, Coalition Films and Josh Faure-Brac. We had a rare opportunity to sit down with Burnett this month in his Santa Monica office to discuss how he views the transformation of entertainment and the rise of the internet as a viable medium of its own. We also solicited questions from you the loyal Tubefilter readers, and you came up with soem great ones. A few of them made it into the final cut of the interview.

Check it out below (or directly on YouTube)

One of the most striking points of advice he offered to entertainment creators of all levels, is that you have to create something people want. “Most people don’t care about how they get the content,” Burnett says in the interview. “What really matters—Does it grab people? Do they care about it? Do they want to watch it again? Do they want to tell people about it? That’s the core value, and it’s won’t matter if it’s online or on TV or on a stage or on a movei screen. One thru-line, is it good?”

“It’s the core value of the human exchange of ideas and feelings that matter,” he adds. “Probably a mistake some people make is that they decide they want to be online, and then thinking what should I do online? They are not deciding, ‘oh, I like this, what’s the best way to reach the biggest number of people.'”

Ray William Johnson is First to 5 Million YouTube Subscribers

ray williamIt was late June, the dog days of summer, when fast-talking Ray William Johnson leaped over Ryan Higa to claim the top most subscribed spot on YouTube with his primary channel, raywilliamjohnson. At that point he was at just over 3.9 million. Today, and some 1.1 million additional subscribers later, he’s reached another milestone by being the first channel to hit 5 million subscribers. Oh, and a not-too-shabby 1.4 billion total views.

These days none of the top creators on YouTube are sole-channel warriors anymore—many have two or three secondary channels some of which are themselves in the Top 100 list. Johnson’s animated music video channel yourfavoritemartian is a Top 20 powerhouse of its own with 1.6 million subscribers on 260 million total views.

“When they told me I’d reached 5 million, I just couldn’t believe it because I honestly feel like I know every single person,” said Johnson on the milestone. “Obviously, I can’t individually know 5 million people, but I appreciate each and every one of them and I think if I’m lucky enough to hit 10 million—I’ll have to plan better and do something special. Like give that person a free turkey.”

Ryan Higa is still nipping at Johnson’s heels however, keep track in a solid #2 position at 4.7 million subscribers and just over 1 billion total views for his nigahiga channel.

Manny Pacquiao Will Show You How to Get Six Pack Abs

Speaking of online videos featuring the workout techniques of humans who populate the socioeconomic class of ‘super fit,’ the now seemingly fallible, but still in very good shape Filipino politician and professional boxer Manny Pacquiao will teach you how to get the Vitruvian Man body and those washboard abs you always wanted.

Pacquiao is the latest in a roster of professional sports figures to be featured in the Yahoo original web series Elite Athlete Workouts. The program is exactly what the title suggest. Cameras follow Olympians and NFL, NBA, boxing, and UFC stars (like Apolo Anton Ohno, Larry Fitzgerald, Rudy Gay, Floyd Mayweather, and Georges St. Pierre), documenting particularly peculiar, rigorous, or interesting parts of their workout routines while viewers learn about their diet and caloric intakes, as well as what drives them to be the best ice skater / wide receiver / shooting guard / pound for pound boxer / mixed martial artist they can be.

The installments are all set to a bold Conquest of Paradise-y soundtrack, meant both to connote some gravitas on the subject matter and inspire you to get away from your computer screen and into the gym. If you’re a sports fan or interested to see what specimens in possession of an incredibly active human body do to maintain their athletic prowess, give this Yahoo series a watch.

Real Life Minecraft, 18 Year-Old YouTuber Andrew McMurry Is Breaking Out

Video games brought into live action—with the help of a little well placed VFX— have been an ongoing theme in online video for year, some even making a multi-season hit web series (The Legend of Neil) around it. Some are taking advantage of the trend to make a name for themselves. Little Rock, Arkansas-filmmaker Andrew McMurry is just 18 years old but already partnered up with YouTube’s mega-network Machinima with his growing channel of more than 36,000 subscribers and over 3.5 million views.

McMurry’s first breakout with the Real Life series was a minute-long Real Life Super Marios Brothers (watch it below) that playfully took the live actor, McMurry’s brother Seth, through a magically appearing landscape of pipes, koopas and bricks. It notched a respectable 1,000,000 views on YouTube, and counting. Rather than a beat for beat copy of the Nintendo hit, there’s a twist—one of the mystery boxes deploys a 9mm handgun for this real life Mario to unload on the game. McMurry made use of some Mario theme music freely available at Super Mario Brothers fan site, and sounds from The Mushroom Kingdom.

“My idea was to create very short, creative videos that center around things that people these days search for, so I created a couple of videos that involve a good amount of VFX, posted them to some forums, and got a couple of hundred views!,” McMurry told us. “I continued going by my motto and made a good amount of VFX shorts, which, over time, gave me about 1,000 subscribers.”

The initial response from fans was enough for McMurry to take his budding VFX skills into a stab at real-life versions of popular video games. “I was/am motivated by the work of YouTubers such as corridordigital and freddiew, they were the ones that got me really thinking about YouTube.”

Much like his inspirations of Freddie Wong and the Corridor Digital boys, McMurry has been tinkering with After Effects for several years now. “I started messing around with it at about age 12 and I’m still learning at age 18,” he added. “Recently I’ve started developing some interest in 3D. I’ve had Cinema 4D for a few months now and I’m trying to teach myself how to use it like I did with After Effects. I edit my clips together using Premiere Pro, because its workflow resembles After Effects in a way.”

Could this be the entry point for career in traditional filmmaking? “It depends where YouTube takes me,” McMurry answered. “If someone reaches out to me and offers me a chance to do some top notch stuff, then yes, of course I would accept it! With that being said, I enjoy just doing short videos for YouTube more than I ever thought I would. Being able to put up a video and get immediate response from the world is amazing. If my audience keeps growing, I’d love for YouTube to be my full-time job.”

For now, this is a channel to watch—and not just for the polished VFX play—but for watching one of the next generation of filmmakers hones his skills before our eyes. He also promises more of these ‘Real Life’ gaming videos in the meantime. “You can definitely expect more ‘real life’ videos,” he confirmed. “People seem to really enjoy them. I have a couple of ideas in mind for upcoming projects, but I don’t want to spoil the surprise for you.”

Real Life Super Mario Bros.

Retro Warfare

As Blip.TV Looks for New CEO, What’s Next?

Online video hosting, distribution, and advertising network of choice for thousands of creators of original web series blip.tv will soon be operating under new management.

Peter Kafka at AllThingsD broke the news late last week that Mike Hudack, one of five of the company’s co-founders and its CEO with a six-and-a-half-year tenure, has been on an indefinite medical leave since at least mid-October. In his absence, entertainment industry alum and blip.tv COO Steve Brookstein has taken over day-to-day CEO responsibilities while the company’s board of directors spearheads a search for an individual with extensive new media experience to fill the role full-time.

Dina Kaplan, another of blip.tv’s five co-founders, is making her way out of the company, too. “I’m so excited for blip.tv and all that’s ahead as the company continues to scale,” Kaplan told me over e-mail. “I will be transitioning on from the company, which is in great hands now. I look forward to focusing on a new project and passion I’ve been incubating. After a respite on a bamboo hammock, I’m looking forward to fully diving into what’s next.”

Kaplan and Hudack follow Charles Hope, one more of blip.tv’s co-founders who left the company in early September of this year to focus on personal projects, including the potluck organizing website Please Pass the Gravy. Blip.tv’s remaining two co-founders, CTO Justin Day and Cheif Engineer Jared Klett remain on board.

Brookstein explained to me over the phone how this movement among the company’s upper echelons of management is nothing more than business as usual. “As a startup becomes a mid-stage company and moves into being more of a growth business, some of the entrepreneurs and founders who put so much effort into getting the company off the ground move on to do other new and exciting things.”

While those new and exciting things from some of blip.tv’s co-founders have yet to be revealed, Brookstein was a little more forthcoming about the future of blip.tv.

A lot has changed since the company’s inception in 2005, when the online video world was watching shows like the Captain Humphrey’s Project, YouTube was not yet acquired by Google, and new media studios, talent incubators, and possible competitors and collaborators like My Damn Channel, Maker Studios, and The Collective did not yet exist. Not that the company needs to, but if blip were going to reassess its position in the market and reorient itself to pursue its goals of building a big online video business, but in a different way, now would be a good time to do so. Brookstein tells me, however, that’s definitely not the case.

“I would not consider us pivoting in any new direction. We just continue to work on blip’s original business plan,” Brookstein said. “We’re growing every year in terms of revenue, we’re serving the community for independent web producers, and we’re growing the brand.”

blip.tv photo by Laughing Squid.

Do Cheaters Never Prosper? Gaming the System in Online Video

Do Cheaters Never Prosper?
Gaming the System in Online Video

Early Bird Tickets On Sale Until Friday, November 18!

This year we’ve been exploring how YouTube and its partner program have opened a clear path to online video monetization.

As we’ve learned from our contentious Beyond YouTube event, advertising revenue share on YouTube is just the tip of the iceberg: producers are maximizing their online video business with their own websites, platforms like Blip.tv, smartphone apps, merchandising, licensing, and more.

Being a successful online video producer is about being both a creator and a marketer. And in our Social Video on Steroids, the experts shared how to engage and drive audiences using best practices in social media marketing and promotion.

Now it’s time to get dirty.

Join us as we explore the seedy underworld of “cheating“—a controversial practice among online video producers. What is cheating? Is it really wrong? Where do you draw the line?

We’ll be surveying the most ingenious techniques in use and decide whether they qualify as “cheating” or not.

From category jacking and bait-and-switches, to alliances and straight-up bribery, we’re going to get down and dirty with some of the worst (or best) offenders.

You won’t want to miss this.

Panelists:

Benny and Rafi Fine, TheFineBros

These YouTube veterans, whose channel is ranked #36 Most Subscribed Channel of All Time and #12 Most Subscribed Comedians of All Time, boast an encyclopedic knowledge of the wide-open opportunities on Facebook, Twitter, and even YouTube itself that video producers exploit to pump up views and subscribers.

Tony Chen, Yellow Thunder Media

Tony’s team consistently “makes” videos go viral on YouTube—leveraging paid media to generate massive amounts organic views. YTM’s recent work for a major studio has garnered over 17 MM views to date, 20 times more than any other video in the campaign. The best part? He says his technique works for “any video.”

Moderator: Drew Baldwin, Tubefilter

Drew is the Co-Founder of Tubefilter and Executive Producer of the Streamy Awards.

Sponsored by King of the Web, a place to discover and reward internet awesome.

Do Cheaters Never Prosper?
Gaming the System in Online Video

Early Bird Tickets On Sale Until Friday, November 18!

Community Sponsors: Blip.tv, PlaceVine, and SAG New Media
Media Partners: NATPEPGA New Media Council and WGA New Media
Photo Booth by Snap Yourself!

RSVP Required: tubefilter.com/cheaters

Schedule:

7:00pm – Doors Open (pre-seating)

7:45pm – Panel

9:00pm – Networking Mixer