Comic legend Stan Lee, co-creator of Spider-Man, the Hulk, the X-Men, and Iron Man, and former president and chairman of Marvel Comics, has partnered with Vuguru for a YouTube Original Channel.

YouTube released its first wave of original channels as a part of its $100 million content initiative under the direction of Robert Kyncl, who left Netflix to to join Google as VP of TV and Film Entertainment.

Lee’s new channel, Stan Lee’s World of Heroes, is produced by Michael Eisner’s digital studio Vuguru and POW! Entertainment, a media and entertainment company founded by Lee. The new channel is slated to launch in 2012 and will feature exclusive programming around amazing characters and extraordinary individuals.

POW! is also working with EQAL on a new branded consumer website to ramp up community engagement. “As a lifelong fan, it makes it that much more exciting to be in business with Stan Lee,” Miles Beckett, Co-Founder and CEO of EQAL, said. Greg Goodfried, Co-Founder and President of EQAL, added, “Stan Lee is an important brand and we are especially happy to bring all of the tools EQAL has to further his expansion in the digital and entertainment realms.”

Capitalizing on his large loyal fan base and highly recognizable brand, Lee is shrewdly shifting towards a direct-to-consumer business model, opening up new licensing and revenue opportunities for the company alongside its franchise developments for its motion pictures.

The partnerships with YouTube and EQAL signal the importance of prominent multi-media presence across key platforms to ensure enhanced engagement with audiences worldwide.


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