Do Cheaters Never Prosper?
Gaming the System in Online Video

Early Bird Tickets On Sale Until Friday, November 18!

This year we’ve been exploring how YouTube and its partner program have opened a clear path to online video monetization.

As we’ve learned from our contentious Beyond YouTube event, advertising revenue share on YouTube is just the tip of the iceberg: producers are maximizing their online video business with their own websites, platforms like, smartphone apps, merchandising, licensing, and more.

Being a successful online video producer is about being both a creator and a marketer. And in our Social Video on Steroids, the experts shared how to engage and drive audiences using best practices in social media marketing and promotion.

Now it’s time to get dirty.

Join us as we explore the seedy underworld of “cheating“—a controversial practice among online video producers. What is cheating? Is it really wrong? Where do you draw the line?

We’ll be surveying the most ingenious techniques in use and decide whether they qualify as “cheating” or not.

From category jacking and bait-and-switches, to alliances and straight-up bribery, we’re going to get down and dirty with some of the worst (or best) offenders.

You won’t want to miss this.


Benny and Rafi Fine, TheFineBros

These YouTube veterans, whose channel is ranked #36 Most Subscribed Channel of All Time and #12 Most Subscribed Comedians of All Time, boast an encyclopedic knowledge of the wide-open opportunities on Facebook, Twitter, and even YouTube itself that video producers exploit to pump up views and subscribers.

Tony Chen, Yellow Thunder Media

Tony’s team consistently “makes” videos go viral on YouTube—leveraging paid media to generate massive amounts organic views. YTM’s recent work for a major studio has garnered over 17 MM views to date, 20 times more than any other video in the campaign. The best part? He says his technique works for “any video.”

Moderator: Drew Baldwin, Tubefilter

Drew is the Co-Founder of Tubefilter and Executive Producer of the Streamy Awards.

Sponsored by King of the Web, a place to discover and reward internet awesome.

Do Cheaters Never Prosper?
Gaming the System in Online Video

Early Bird Tickets On Sale Until Friday, November 18!

Community Sponsors:, PlaceVine, and SAG New Media
Media Partners: NATPEPGA New Media Council and WGA New Media
Photo Booth by Snap Yourself!

RSVP Required:


7:00pm – Doors Open (pre-seating)

7:45pm – Panel

9:00pm – Networking Mixer

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