We already told you about AOL’s relaunch of Cambio, headlined by McG’s original web series Aim High, Mark Burnett’s online original CliffsNotes, and a production partnership with several new partners (e.g. Dolphin Entertainment) that comes along with a programming slate in the $10 to $12 million range for future titles.
Today, AOL told the internet about the dozen or so other online originals the media company is planning for its destinations outside the domain of Cambio.com. Former CEO of 5min and current Senior Vice President of AOL Video, Ran Harnevo and his team announced a slate consisting of no less than 16 web series (including the aforementioned Aim High and CliffsNotes), all of which will be distributed across the newly formed conglomerate of sites under the banner of AOL Huffington Post Media Group. The mostly new titles span across a few verticals and include:
- Little Women, Big Cars – From bake sales and soccer games to gossip and divorce, four moms navigate the comedy and drama of suburban life. Starring Ed Begley Jr., Antonio Sabato, Jr., Julie Warner and Kristy Swanson. Produced by Vuguru.
- A Supermodel Stole My Husband – A lighthearted makeover show in which a frustrated wife enlists an adored supermodel to help transform her husband. Produced by AOL Studios.
- Heidi Klum on AOL – A guide to fabulous living for everyday women, including fashion, beauty, parenting, lifestyle, fitness and nutrition. Produced by Full Picture.
- Jocks & Jills – Sports show meets The View in a fresh and funny sports talk show hosted by a rotating panel of diverse celebrity guests. Produced by Flavor Unit Productions.
- Lost in Translation – Reality series following a hip-hop DJ and famous ‘Nuyorican,’ as she attempts to learn Spanish, learn to cook, date and reclaim her Puerto Rican heritage. Produced by Flavor Unit Productions.
- Fearless Living – Based on her best-selling book On Becoming Fearless, Arianna Huffington looks at the many aspects of living a fearless life — from motherhood and parenting to beauty and health to navigating the workplace to friendship, relationships and aging gracefully. Produced by AOL Studios.
- The Tanning Effect – Steve Stoute, best-selling author of The Tanning of America, interviews entertainment icons and pop-culture thought leaders including Jay-Z and Pharrell Williams; the series is sponsored by State Farm. Produced by AOL Studios.
- Sessions – Original, exclusive performances with hitmakers such as Alicia Keys and Adele. Produced by AOL Studios.
- The Interface – Exclusive performances from breaking artists, including the best up-and-coming artists such as Mumford and Sons, Rogue Wave, Manchester Orchestra and The National. Produced by AOL Studios.
- AutoBlog — The List – Hosts who consider themselves true automotive aficionados must tackle crazy car challenges from ‘The List,’ created by Autoblog’s expert editors. Produced by AOL Studios.
- MMA Hour – Get up close and personal with the celebrities of the MMA Fighting world, from the Web’s best MMA Fighting resource. Produced by AOL Studios.
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- Unscripted – Celebrity co-stars interview each other — with users’ burning questions. Past talent includes Justin Timberlake, Jennifer Aniston, Robert Pattinson and Adam Sandler. Produced by AOL Studios.
This is the most aggressive slate of online original programming we’ve seen from AOL since back before The Huffington Post acquisition when David Eun was still president of AOL’s media and studios division. Eun and his former Head of Video Programming, Amber J. Lawson were definitely bullish on original web series, and looked to leverage AOL’s massive traffic into audience for shows produced in partnership with Endemol, Electus, Next New Networks, and Vuguru. The deals for the majority of the initiatives listed above, in fact, were initiated and orchestrated during Eun and Lawson’s tenure at AOL.