According to Comscore, AOL is the fourth most-trafficked online property with over 107,477,000 unique monthly visitors. In the advertising category, AOL’s ad network generates more than 184,160,000 monthly uniques, putting it in sixth place between Yahoo and YuMe. From a company that was pronounced dead by media pundits only two years ago, that’s some massive reach. David Eun, the new president of AOL’s media and studios division, wants to put that reach to work.
Last month Eun told Michael Learmonth his plans to package all of AOL’s properties into 17 advertiser-friendly verticals dubbed “super-networks,” and become “the world’s largest producer of high-quality content, period.” Eun plans to accomplish the latter by hiring a helluva lot of content creators. “We are going to be the largest net hirer of journalists in the world next year,” he said.
So, what does that mean for AOL web series? Expect to see some.
Aside from its music-oriented online programs (AOL Sessions and The Interface, both filmed in the company’s own studios), AOL has so far been conspicuously absent from the web series space. One of its main competitors, however, is killing it.
Similar to AOL, Yahoo is on a mission to leverage its massive audience and expand its original content production across a number of ad- and consumer-friendly verticals. In relation to original online video, that expansion translates to a production deal with Ben Stiller, over a half-dozen web series released in the past 18 months, a partnership with the world’s largest advertiser, and a few billion views.
It’d be naive to think AOL hasn’t noticed Yahoo’s web series success and doesn’t want it on the action. Plus, there’s some evidence. This week, Stick Figure Productions put out a casting call to Tri-State area moms for “a new web series for AOL that features everyday moms putting their best dish up against New York’s master chefs and letting their family decide whose is best.”
This casting call is the first of many. Eun’s only been at the job six months. Within six more I’d expect to see formal, mass media announcements of AOL’s entrance into the web series game.
Related News:
[...] This post was mentioned on Twitter by Tubefilter and Web Series Directory, web television. web television said: AOL Gets into Web Series Game, Wants Moms Who Cook: According to Comscore, AOL is the fourth most-traffi… http://bit.ly/bscfe8 #webseries [...]
:):):)
[...] document.getElementById("fb-root").appendChild(e); }()); I told you AOL was going to get serious about web series. Mike Shields at Mediaweek reports the global internet services and media company is launching [...]
[...] a partnership with Ben Silverman’s digital studio Electus and Next New Networks to produce original online programming as a part of a brand new AOL.com—debuted today The ONE, an original daily video program created [...]
[...] a partnership with Ben Silverman’s digital studio Electus and Next New Networks to produce original online programming as a part of a brand new AOL.com—debuted today The ONE, an original daily video program created [...]
[...] I told you AOL was getting series about web series (a couple times now). The site is leveraging its massive traffic to drive views to a slate of fresh, original programming. Just this week, AOL launched the Next New Networks web show production, The One as part of its new lineup of daily video offerings, including celebrity messaging platform, You’ve Got and morning talk show, AOL Daybreak. [...]
[...] we close out 2010, AOL has been busier than Congress this month with a flurry of new deals for us to chew on before New Year’s. The [...]
[...] original programming we’ve seen from AOL since back before The Huffington Post acquisition when David Eun was still president of AOL’s media and studios division. Eun was definitely bullish on original web series, and looked to leverage AOL’s massive traffic [...]