Today Blip.tv released the findings of the largest research initiative to date focusing on original web video.
Key findings include:
“We commissioned this study, the largest research project to date on viewers of original series, to gain a deeper understanding of how and when people are engaging with online content,” said Dina Kaplan, Co-Founder of blip.tv. “It’s clear from the research that web series fans are beginning to watch less television, while at the same time increasing the amount of content consumed on the web. It’s also significant that our viewers are more accepting of advertisements on web series, perhaps because fans are grateful to the advertiser for making the show possible. That’s a very different mindset, for a viewer, than seeing an ad on a show that was originally created for television.”
The study was conducted via a survey among 1,500 blip.tv viewers. Blip.tv recently completely overhauled its website, positioning itself as a destination site with curated programming and more appealing design elements. Last month, added subscriptions to enhance the viewer experience and increase views.
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