research

• Are male and female social media accounts floating in gendered political bubbles?
• Repeat partnerships are the most effective creator campaigns, and YouTube leads the way

  The Influencer Marketing Factory thinks the best creator deals are repeat affairs. Here's how YouTube, Instagram, and TikTok stack up.

  
• Gen Z job seekers are learning professional skills on social media. Are their sources credible?

  A growing number of job seekers (especially among Gen Z) are using social media to self-teach professional skills. Here's what hirers think.

  
• Create local, watch global: U.K. viewers travel the world when they log onto YouTube

  A study from Digital i has revealed that YouTube viewers in the U.K. watch more top channels outside of their home country.

  
• MrBeast who? When “reach” replaces views, ‘Saturday Night Live’ becomes the top U.S. YouTube channel.
• YouTube videos with “negative interactions” are impacting kids’ mental health, study finds
• Is Snapchat good for your mental health?
• Research shows that the cure for boredom is to watch rather than swipe
• Kids say YouTube, not Netflix, is the coolest brand
• One-third of U.S. teens use a social app “almost constantly” (and not all of them are on TikTok)
• Fullscreen Launches TBH, A Millennial Research Service For Advertisers
• Hank Green’s ICG Shares Best Practices For Signing Brand Deals And MCN Agreements