Seth Meyers hosted the 2010 ESPY Awards. In his opening monologue, he delivered a home run of a one-liner:
Welcome to the ESPY Awards, where the worlds of sports and entertainment come together. It’s like a Kardashian sister’s bedroom.
Swap out Kardashian sister for someone who rose to pop culture stardom by way of his or her musical abilities, and the above kinda encompasses the premise for Vevo’s new web series, Artists vs. Athletes.
Vevo’s signed the National Basketball Association as its first partner for the program, with plans to go after the NFL, NHL, and MLB. The premiere episodes are slated to debut “sometime around the NBA playoffs in April and May.” TNT will possibly tease the online series during its broadcasts of playoff games.
No sponsors have signed on board, but Shields notes Vevo EVP of Sales and Customer Relations, David Kohl is in talks with NBA advertisers. He claims the series is a “7 to 10-million dollar opportunity.”
Before Kohl and his Vevo crew try to wrangle seven-figure checks from top athletic brands, they should conduct their web series due diligence and take away at least a couple lessons from the MySpace original, Artist on Artist:
And David, if you want more tips on how to make Artists vs. Athletes a success, please feel free to get in touch.
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