Fandoms are one of the most powerful forces in content creation. YouTube's latest Culture & Trends Report focuses entirely on fan communities, with data showing that 85% of internet users ages 14-44 consider themselves fans of something. And 80% of those fans use YouTube at least weekly to consume content about their interests.
Interviews
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Trump’s X interview had 1.3 million concurrent listeners and 20+ false claims
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Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.
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The Confessional: An Anonymous Interview With An Advertising Executive About The NewFronts And Digital Media
A frank conversation with a senior executive at an advertising agency on what it's like to work in digital media and with influencers and YouTube stars.
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The Confessional: A Candid, Anonymous Interview With A Manager To YouTube Stars
A frank conversation with a manager to some of YouTube's biggest stars about how much money they make and where the industry is headed.
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The Confessional: A Candid, Anonymous Interview With One Of YouTube’s Biggest Stars
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Wil Wheaton’s ‘TableTop’ Shows The $1.4+ Million Power Of Niche Communities And Programming
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YouTube Star Tyler Oakley Will Be On The Red Carpet At The Grammys
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On ‘Badge of Shame’, Swedes Say The Darndest Things
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Behind The Brand: The Shark Tank’s Daymond John Talks Entrepreneurs
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Pasty, Awkward Nerd Meets Comedians In ‘Matt’s Game Chamber’
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A Look Back at Klaatu42’s Art of Making Animals Talk
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‘Becoming’ Informs Us Why Johnny Knoxville Gets Maced for a Living
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Trending Stories
- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

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- Spotify is doing creator memberships, and also AI-generated podcasts

- A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie

- YouTube’s new AI tool can add your likeness to Shorts posted by other creators

















