[Editor’s Note: The First Drafts Series is a Tubefilter column that highlights and critiques the first online videos from the world’s greatest online video stars. Check out previous editions of FDS here.]
Grantham joined YouTube back in 2005. But it wasn’t until 2009 that he reached a tipping ooint when he posted this found footage – a talking beaver on the highway at the Canada/United States border welcoming drivers to America’s great neighbor to the North!
What can we learn from this successful video that preceded the viral video sensation Ultimate Dog Tease? Here’s the scoop:
Beware of Dog.
If you happen to do really good animal impressions, you’re in the catbird seat: just shoot it. If not, heed our warning; animals may look adorable, but a lot of them are jerks to work with. They have no problem extending your video shoot, breaking the rules, and peeing on your script. We know that Snowball The Dancing Cockatoo scored a Taco Bell commercial, but that bird can boogie. (FYI: Snowball has 17 dance moves and can take direction better than Spuds MacKenzie!)
Point is, unless your “best friend” is Tyson the Skateboarding Bulldog, you best keep Fido in the doghouse. One final caveat: if you must cast a critter in your video, pick one that’s easy to handle. For instance, Buns and Chou Chou, as opposed to Cujo.
But then what is an animal antics-lover who wants to make a video with those animals supposed to do? The following.
Stock Footage or Crowdsource Your Pet Project.
You can has Cheezburger and have a web video too with pre-existing footage! Or, cleverly crowdsource your pet project like Klaatu42 does: Ask viewers to upload their animal clips for a chance to be featured on your show. What better way to score free footage and build audience engagement?
Record your voice-over.
One way to record audio narration on a video is to plug a mic into your computer and dub away. If you can’t afford a decent microphone, the mic on your iPhone will do (provided you’re in a quiet room that doesn’t have any echo). Add a Mini iPhone Microphone for even better results. Next up, script out what you’re going to say before you say it. That way, you won’t sound like a head-injured crack addict (“Um-uhhhh…”). Plus, it’s a great tool for achieving correct timing.
Once you have the awesome animal video married to your snarky soundtrack, add a couple of sound effects, maybe a video effect, a titillating title and voila, you’re done. Now pimp it like a piranha and you’re on your way to web success (and the likes of Ricky Gervais making cameo appearances in your vids).
The First Draft Series is a Tubefilter column that highlights and critiques the first online video work of the world’s greatest online video stars. It is written by the savvy online video experts Frank and Lynn Chindamo.
Frank teaches webisode production at USC and Chapman University. His students have included Streamy Award-winner Bernie Su and half-a-billion-hitter Freddie Wong. Lynn is an award winning webisode creator who has written and directed series for Babelgum, Planet Green, and Petco. She is the world’s first Internet Stardom Curator, with 500,000+ followers on Myspace, and has written a book on the subject – Internet Stardom: Insider Secrets to Web Fame and Fortune.