Sports

• Brazil’s LiveMode was a big winner at the World Cup. Now it’s coming for Europe’s biggest leagues.
• The World Cup put creators on the broadcast. Can KSI replicate that strategy for the club he co-owns?

  KSI has partnered with DAZN to provide streaming coverage of Dagenham & Redbridge matches. He bought a stake in the club earlier this year.

  
• While much of YouTube keeps it short, sports creators are going long

  Research into sports channels like Good Good Golf shows that those creator hubs are doing long-form videos in an era of Shorts.

  
• Breaking down the billions of fans who took in the World Cup on YouTube and TikTok

  YouTube and TikTok got expanded access to the FIFA World Cup in 2026. That turned out well for all parties involved.

  
• TikTok’s plan to break into sports involves slam dunks and right hooks
• Can creators like iShowSpeed help YouTube win World Cup broadcast rights?
• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.
• At VidCon, a pickleball competition will bring more visibility to creator sports tours
• The “MLB Players Studio” will turn sluggers into content creators
• YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?
• Stephen Curry is going back to school with a media venture that will highlight NIL talent
• YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season