Sports

• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.
• At VidCon, a pickleball competition will bring more visibility to creator sports tours

  Creator TV is bringing its Creator Pickleball Tour to VidCon, with players like NichLmao, Peet Montzingo, and Merrick Hanna participating.

  
• The “MLB Players Studio” will turn sluggers into content creators

  The 'MLB Players Studio' will turn professional baseball players into creators while developing original programming.

  
• YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?

  YouTube revealed its creator roster for the 2026 FIFA World Cup and announced a competitive event it will run during the tournament.

  
• Stephen Curry is going back to school with a media venture that will highlight NIL talent
• YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season
• Sidemen soccer match raises £6.2 million, draws 2.2 million concurrent viewers during 20-goal thriller
• Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.
• With The Overlap’s acquisition of Mark Goldbridge’s channels, the soccer world bets on YouTube
• Golf creators are teeing off on YouTube. A new network is ready to be their caddy.
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.
• Jesser took over a Chicago Bulls game. Is this the first of many “creator nights” in the NBA?