Sports

• The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.
• Creators have brought new fans to football and basketball. Why not fencing?

  The USA Fencing Creator Showdown will feature creators like Sofie Dossi, Merrick Hanna, Jojo Sim, and itsPikaaa.

  
• In the sports world, influencers are facing backlash, but no one told the NFL

  In sports like golf and tennis, influencers are facing backlash. Thanks to the NFL, those creators are getting more opportunities.

  
• Brazil’s LiveMode was a big winner at the World Cup. Now it’s coming for Europe’s biggest leagues.

  After breaking YouTube records during the World Cup, LiveMode has snagged rights for the English Premier League and UEFA Champions League.

  
• The World Cup put creators on the broadcast. Can KSI replicate that strategy for the club he co-owns?
• While much of YouTube keeps it short, sports creators are going long
• Breaking down the billions of fans who took in the World Cup on YouTube and TikTok
• TikTok’s plan to break into sports involves slam dunks and right hooks
• Can creators like iShowSpeed help YouTube win World Cup broadcast rights?
• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.
• At VidCon, a pickleball competition will bring more visibility to creator sports tours
• The “MLB Players Studio” will turn sluggers into content creators