Sports

• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”
• As Opening Day of the 2026 MLB season approaches, TikTok is on deck

  TikTok and the MLB have extended their partnership, bringing more creator content and short-form videos to the 2026 season.

  
• An experienced racing team is betting on cycling as YouTube’s next big sports craze

  The Unibet Rose Rockets are a cycling team with a unique mission: They want to captivate the world on YouTube during the Giro d'Italia.

  
• A new “creator house” is bringing the ‘College Gameday’ experience to the TikTok crowd

  Culture Media is ringing in the college football season by establishing a touring "creator house" at major universities.

  
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup
• Thanks to ‘EA Sports College Football’, gamers are the new four-star recruits
• How U.S. Sports Are Publishing On Social Video Without Games Being Played
• Major League Baseball’s Playoff Teams Didn’t Necessarily Top Social Video Standings
• Top-10 College Football Teams Are Also Great At Generating Social Video Views
• Premier League Social Video Standings Look A Lot Like Typical Season’s Table
• TV Ratings Are Down For NBA Playoffs, But the League’s Worldwide Social Numbers Are Up
• Insights: Sports Programming Is Digital Media Investors’ Hot New Game