Sports

• Sidemen soccer match raises £6.2 million, draws 2.2 million concurrent viewers during 20-goal thriller
• Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.

  NBCUniversal's coverage of the Super Bowl and the Winter Olympics led it to its best-ever showing in Nielsen's The Gauge report.

  
• With The Overlap’s acquisition of Mark Goldbridge’s channels, the soccer world bets on YouTube

  The Overlap, former footballer Gary Neville's media company, has acquired the YouTube channels of soccer fan Mark Goldbridge.

  
• Golf creators are teeing off on YouTube. A new network is ready to be their caddy.

  Creators like Grant Horvat, the Bryan brothers, and Bryson DeChambeau are inaugural partners for the Source Golf network.

  
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.
• Jesser took over a Chicago Bulls game. Is this the first of many “creator nights” in the NBA?
• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”
• As Opening Day of the 2026 MLB season approaches, TikTok is on deck
• An experienced racing team is betting on cycling as YouTube’s next big sports craze
• A new “creator house” is bringing the ‘College Gameday’ experience to the TikTok crowd
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup
• Thanks to ‘EA Sports College Football’, gamers are the new four-star recruits