Sports

• YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?
• Stephen Curry is going back to school with a media venture that will highlight NIL talent

  Stephen Curry and Erick Payton's Unanimous Media has teamed with Hard Carry Media on a new sports content venture.

  
• YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season

  As the NFL resells football broadcasts that once went to ESPN, YouTube and Netflix are likely to both receive multi-game packages.

  
• Sidemen soccer match raises £6.2 million, draws 2.2 million concurrent viewers during 20-goal thriller

  The Sidemen set a new high water mark in their 2026 charity soccer match, which raised £6.2 million for a pair of charities.

  
• Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.
• With The Overlap’s acquisition of Mark Goldbridge’s channels, the soccer world bets on YouTube
• Golf creators are teeing off on YouTube. A new network is ready to be their caddy.
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.
• Jesser took over a Chicago Bulls game. Is this the first of many “creator nights” in the NBA?
• YouTube’s soccer community is more than fan culture. It’s a “football revolution.”
• As Opening Day of the 2026 MLB season approaches, TikTok is on deck
• An experienced racing team is betting on cycling as YouTube’s next big sports craze