Olympics

• Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.
• NBC wants to turn the Winter Olympics into a creator spectacle. Is that what viewers want?

  When the Winter Olympics return in 2026, NBC will turn Milan into a creator hotspot. How will that strategy fare with viewers?

  
• YouTube wins gold with 40 billion minutes of Olympic watch time, compared to 23.5 billion for NBC

  YouTube won big with coverage of the 2024 Summer Olympics in Paris. The platform tallied 40 billion minutes of watch time across all events.

  
• Top 5 Branded Videos of the Week: One cave, one chill, and the Jumbotron at the Paris Olympics

  MrBeast is back on top of our Gospel Stats Weekly Brand Report, with channels like Kurzgesagt and Jenny Hoyos also making their marks.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/11/2024
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 08/04/2024
• Olympic Committee sues Prime for “millions of dollars” over its collab with Kevin Durant
• Alex Cooper heads to Peacock, where her Gen Z fanbase will “watch us watch the Olympics”
• After facing criticism for game choices, the Olympic Esports Series adds ‘Fortnite’
• Gamers are calling out the International Olympic Committee’s misguided Esports Series
• Climbing The Charts: NBC Sports Adds Nearly 300 Million Minutes Watched On YouTube, Facebook During Olympics
• Social Video Tune-In Trends: Which Creators Won Minutes Watched In July 2021?