video advertising

• Google Will Tell Brands Whether Or Not Their Video Ads Are Watched
• Brands Bypass Agencies, Use Digital Studios To “Get Stuff Done”

  Instead of using a creative agency, brands are turning directly to digital production companies for their online video needs.

  
• AOL, Nielsen Give Stats, Advice On Video Ads In A Multi-Screen Society

  AOL and Nielsen teamed up to create the first Video Ad Attention Index to measure how viewers recall video ads when using multiple devices.

  
• Old Spice’s Newest Ad Shows Fathers Delighted Their Sons Are Growing Up

  Old Spice has released a new video ad called “Dadsong” which is just as engaging as the company’s previous clips.

  
• Online Video Ad Completion Rates Top 90% For Authenticated Viewers
• Air New Zealand Reigns YouTube’s Latest Ad Leaderboard With 11 Million Views
• Lowes’ Stop-Motion “Fix in Six” Vine Videos Teach You Quick DIY Repairs
• Disney, CW, Activision The First To Buy Video Ads On Instagram
• Average American Watches 33 Minutes Of Mobile Video Each Day
• Hulu’s Expanded Advertising Options
• You Watch One Ad on Hulu Every 4 Minutes and 37 Seconds