Instead of using a creative agency, brands are turning directly to digital production companies for their online video needs.
video advertising
- Google Will Tell Brands Whether Or Not Their Video Ads Are Watched
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Brands Bypass Agencies, Use Digital Studios To “Get Stuff Done”
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AOL, Nielsen Give Stats, Advice On Video Ads In A Multi-Screen Society
AOL and Nielsen teamed up to create the first Video Ad Attention Index to measure how viewers recall video ads when using multiple devices.
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Old Spice’s Newest Ad Shows Fathers Delighted Their Sons Are Growing Up
Old Spice has released a new video ad called “Dadsong” which is just as engaging as the company’s previous clips.
- Online Video Ad Completion Rates Top 90% For Authenticated Viewers
- Air New Zealand Reigns YouTube’s Latest Ad Leaderboard With 11 Million Views
- Lowes’ Stop-Motion “Fix in Six” Vine Videos Teach You Quick DIY Repairs
- Disney, CW, Activision The First To Buy Video Ads On Instagram
- Average American Watches 33 Minutes Of Mobile Video Each Day
- Hulu’s Expanded Advertising Options
- You Watch One Ad on Hulu Every 4 Minutes and 37 Seconds
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