YouTube just introduced a shoppable ad format dubbed TrueView for Shopping.
video advertising
- Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing
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YouTube Debuts Clickable “TrueView For Shopping” Ads
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What Verizon’s Acquisition Of AOL Could Mean For Its Online Video Goals
Verizon's acquisition of AOL may have big implications for Verizon's online video strategy.
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Snapchat To Charge Advertisers Two Cents Per Video Ad View On Discover
Snapchat will now charge advertisers two cents per view of a video ad played between between articles on its Discover branded content distribution platform.
- Google Says 91% Of Its YouTube Ads Are Viewable
- Chevrolet Runs Video Ads In Print Versions Of Magazines. Seriously.
- Conde Nast Teams With Rapt Media For Interactive Video Content
- Facebook Will Earn $3.8 Billion From Video Ads By 2017
- New York Times’ T Brand Studio Launches “The Selects” Directors Program, Looks For Advertising Stars
- Twitter To Run Promoted Tweets On Flipboard, Yahoo! Japan
- Facebook Hits 3 Billion Daily Native Video Views, 65% Are From Mobile
- Twitter Is Reportedly Considering Auto-Play Video Ad Previews
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