video advertising

• Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing
• YouTube Debuts Clickable “TrueView For Shopping” Ads

  YouTube just introduced a shoppable ad format dubbed TrueView for Shopping.

  
• What Verizon’s Acquisition Of AOL Could Mean For Its Online Video Goals

  Verizon's acquisition of AOL may have big implications for Verizon's online video strategy.

  
• Snapchat To Charge Advertisers Two Cents Per Video Ad View On Discover

  Snapchat will now charge advertisers two cents per view of a video ad played between between articles on its Discover branded content distribution platform.

  
• Google Says 91% Of Its YouTube Ads Are Viewable
• Chevrolet Runs Video Ads In Print Versions Of Magazines. Seriously.
• Conde Nast Teams With Rapt Media For Interactive Video Content
• Facebook Will Earn $3.8 Billion From Video Ads By 2017
• New York Times’ T Brand Studio Launches “The Selects” Directors Program, Looks For Advertising Stars
• Twitter To Run Promoted Tweets On Flipboard, Yahoo! Japan
• Facebook Hits 3 Billion Daily Native Video Views, 65% Are From Mobile
• Twitter Is Reportedly Considering Auto-Play Video Ad Previews