video advertising

• TikTok’s “Creative Challenge” pays creators to produce video ads
• Do Google’s video ads violate its standards? A new report claims the tech giant “misled” buyers.

  A report from Adalytics claims that a significant portion of impressions from the Google Video Partners program violate policy standards.

  
• YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)

  eMarketer found that the digital video advertising industry in the U.S. as a whole will grow 30% over last year to become a $27.8 billion business in 2018.

  
• Reddit Hails Advertisers With Announcement Of Video Ads

  Reddit will make an additional offering to its advertisers through the launch of video ads that will appear within discussions.

  
• Wattpad Futures Program Will Vend Video Ads Within Stories To Help Writers Monetize
• Twitter Shares Research About Video Ad Impact, Tips For Working With Influencers
• YouTube Wants You To Vote For #TheYouTubeAd Of 2015
• Twitter Expands Video Advertising Program To Let More Publishers Monetize Video
• Instagram To Debut 30-Second Video Ads For Global Brands On September 30
• Video Marketing Network AnyClip Closes $21 Million Funding Round
• Facebook Is Testing Ten-Second Video Views On Marketers’ Ads
• Snack Brand Jack Link’s Enlists YouTube Stars For Latest “Messin’ With Sasquatch” Campaign