People watch 100 million hours of video on Facebook every day, and total watch time on Instagram has increased by 40% over the past six months.
video ads
- Twitter: Video Ads In Social Feeds Are Twice As Memorable As Pre-Rolls On Premium Sites
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Facebook To Sell Video Ads For Third Party Websites And Apps Like ‘Daily Mail’ And ‘USA Today’
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Instagram To Debut 30-Second Video Ads For Global Brands On September 30
Starting September 30, Facebook-owned Instagram will make 30-second video ads available to businesses around the world.
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Twitter Starts Auto-Playing Videos, Vines, GIFs; Promises 100% Viewability For Ads
On June 16, 2015, Twitter announced native videos, Vines, & GIFs would auto-play when they appear in Twitter feeds, and promised 100% viewability to brands.
- Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing
- Facebook Hits 3 Billion Daily Native Video Views, 65% Are From Mobile
- Air New Zealand Reigns YouTube’s Latest Ad Leaderboard With 11 Million Views
- Disney, CW, Activision The First To Buy Video Ads On Instagram
- Facebook Video Ads Expand To Larger Group Of Advertisers
- Facebook’s Latest Video Ad Features Cosplayers, And It’s Great
- Facebook Plans To Conquer TV And YouTube With Massive Video Push
- Which Consumer Tech Brands Are Winning The Social Video Race?
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