video ads

• Twitter: Video Ads In Social Feeds Are Twice As Memorable As Pre-Rolls On Premium Sites
• Facebook To Sell Video Ads For Third Party Websites And Apps Like ‘Daily Mail’ And ‘USA Today’

  People watch 100 million hours of video on Facebook every day, and total watch time on Instagram has increased by 40% over the past six months.

  
• Instagram To Debut 30-Second Video Ads For Global Brands On September 30

  Starting September 30, Facebook-owned Instagram will make 30-second video ads available to businesses around the world.

  
• Twitter Starts Auto-Playing Videos, Vines, GIFs; Promises 100% Viewability For Ads

  On June 16, 2015, Twitter announced native videos, Vines, & GIFs would auto-play when they appear in Twitter feeds, and promised 100% viewability to brands.

  
• Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing
• Facebook Hits 3 Billion Daily Native Video Views, 65% Are From Mobile
• Air New Zealand Reigns YouTube’s Latest Ad Leaderboard With 11 Million Views
• Disney, CW, Activision The First To Buy Video Ads On Instagram
• Facebook Video Ads Expand To Larger Group Of Advertisers
• Facebook’s Latest Video Ad Features Cosplayers, And It’s Great
• Facebook Plans To Conquer TV And YouTube With Massive Video Push
• Which Consumer Tech Brands Are Winning The Social Video Race?