Facebook recently released a handful of ads showing how the world’s largest social network with over 757 million daily active users (which is just over 10% of the world’s total population) is facilitating real-life interactions.
The set of spots from Wieden + Kennedy (the same creative agency behind the Old Spice Guy) launched last week and showcase a variety of Facebook features, including Events (as seen in Couch Skis), Comments (as seen in Tango), Photos (as seen in Photographer), and Facebook Promoted Video Ads (as seen in the way in which all of the videos mentioned in this article were disseminated to Facebook users).
The ads released so far are quick snippets of actual (or very well-staged) life experiences shot beautifully, but if they’re still a touch too cloying for your enjoyment you may very much be willing to click “Like” on Facebook’s latest spot. We Are Not Alone showcases the social network’s Groups feature by way of Cosplayers. It’s 47 seconds worth of individuals in various stages of comic character dress doing things mundane as taking the bus, cleaning the pool, giving high fives, and getting hugs. Needless to say, it’s fantastic.
As commenters on the Facebook’s Official Youtube Channel note, the content “sure beats the unrelatable ‘happy people with their friends’ ads,” and the spot is “finally some marketing I can support.”
Facebook users would have to agree. While Facebook’s previous video ads promoting its own products have so far received somewhere between 165,000 and 265,000 likes on the Official Facebook Page in past two or so weeks, the We Are Not Alone video is over to 200,000 likes in less than 24 hours. Facebook’s internal marketers (and marketers in general) should take note. Event on a site with 757 million daily active users, it’s evidently worthwhile to appeal to niche communities.