In what amounts to a fascinating anecdote within a larger Bloomberg exposé about YouTube’s alleged negligence in dealing with toxic and conspiratorial videos, it is revealed that CEO Susan Wojcicki and top company execs once considered overhauling the platform’s entire business model, whereby creators would no longer be paid based on the number of ads running on their channels.
susan wojcicki
- YouTube Is Plotting A New Metric That Would Reward ‘Quality Watch Time’ (Report)
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YouTube Once Proposed Overhauling Its Entire Business Model, Paying Creators Based On Video Engagement (Report)
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YouTube CEO Susan Wojcicki Agrees To “Tea Session” With Shane Dawson Over ‘Trending’ Tab Concerns
Despite his overwhelming dominance of the YouTube landscape with a slew of hit docuseries that have shattered the digital zeitgeist and garnered hundreds of millions of views, Shane Dawson has some concerns about the platform -- and he’s taking them straight to the top.
- YouTube Says It Repaired Glitch Resulting In Diminished Viewcounts Yesterday
- YouTube Is Now Running Pop-Ups To Warn EU Viewers About Article 13
- As U.S. Creators See Merch Sales Soar, YouTube Launches Teespring Integration Across The EU
- YouTube Music Chief Lyor Cohen Joins Chorus Of Execs, Creators Denouncing Article 13
- YouTube Invests $20 Million In Its ‘YouTube Learning’ Initiative To Support Creators, Launches Channel To Curate Educational Content
- Susan Wojcicki Says YouTube Update This Quarter Improved Monetization Icon Accuracy By 10%
- YouTube Will Distribute Grants To Education-Focused Channels Via ‘YouTube Learning’ Fund
- YouTube Looking To Hire Seasoned Journalist For Forthcoming News Initiative (Report)
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