Snapchat Lenses

• Snap offers up to $7,200 to creators of its “top-performing” augmented reality Lenses
• Snapchat’s Latest Lenses Are Speech-Activated With Words Like “Love” And “Wow”

  Snapchat is releasing some new Lenses that can recognize users voices--if they're using certain words like "wow," "hi," "no," and "love." These are the first Lenses that can pick out actual words a user speaks.

  
• Snapchat Wants To Help Popular Music Artists Make AR Lenses

  Snapchat has seen an opportunity in the music industry, where artists have been using the social platform to connect personally with fans and create custom Lenses. At the Midem Music Conference in Cannes, Snap's vice president talked about the company's future plans for the music industry.

  
• Snapchat To Promote Users’ Lens Studios Creations

  Snapchat is making another move aimed at appeasing its dedicated creators. By the end of March, the company will begin featuring certain creators Lens Studio AR animations.

  
• Instagram Stories Crushes Snapchat, Offers Downloadable Live Streams
• Snapchat To Create First Interactive 3D Lens For Upcoming ‘Underworld’ Film
• Snapchat Launches In-App Store To Sell “Lenses” For $0.99
• Snapchat Will Start Selling Sponsored “Lenses” To Brands, Starting at $450,000
• Snapchat Adds Filter-Style “Lenses,” Trophies, And Three Replays For $1