pre-roll ads

• YouTube will determine which ad formats run on its partner channels (with one exception)
• YouTube is giving some creators a new way to promote their channels

  YouTube is testing a Promotions tab that some users are seeing in their YouTube Studio hubs. The tab would makes it easier to run ads.

  
• Snapchat Reportedly Weighing Integration Of 3-Second Skippable Pre-Roll Ads

  Snapchat may be looking to take a page out of the YouTube playbook with three-second pre-roll ads that will then offer users the option to skip.

  
• Facebook Will Test Long-Eschewed Pre-Roll Ads In Watch, Alters Format For Mid-Rolls

  Facebook will shift Ad Break eligibility to the minute-mark on videos that are at least three minutes in order to better suit viewer satisfaction.

  
• CGP Grey Offers A Simple Explanation Of How YouTube Ads Work
• Twitter Launches New Monetization Feature With Pre-Rolls On Periscope
• Agencies Retell Classic Books Using YouTube’s Six-Second Ad Format
• Twitter: Video Ads In Social Feeds Are Twice As Memorable As Pre-Rolls On Premium Sites
• Here’s How Often YouTube CEO Susan Wojcicki Skips Pre-Roll Ads
• NBC, YouTube Reach Agreement To Monetize Jimmy Fallon’s ‘Tonight Show’ Channel
• Healthcare Clinic Uses YouTube Pre-Roll Ads To Stop Everything Viral, Even Videos
• Geico’s Pre-Roll YouTube Ads Make The Most Of Five Seconds