The Interactive Advertising Bureau’s fourth annual Podcast Advertising Revenue Report, prepared in partnership with consulting firm Pricewaterhouse Coopers, has shed some encouraging light on the field -- even in an economy that continues to be ravaged by the coronavirus pandemic.
interactive advertising bureau
- The IAB has revealed the agenda for all four days of the 2024 NewFronts
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Podcast Advertising Remains Resilient In Face Of COVID, Will Surpass $812 Million This Year (Study)
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NewFronts Drops Final Schedule, Says 8,500 Attendees Pre-Registered For First Virtual Outing
The final schedule for this year’s rescheduled and completely virtual NewFronts, kicking off on Monday, is finally here. Organizing body the Interactive Advertising Bureau (IAB) says that 8,500 media buyers have pre-registered to view the online video-focused event, which will take place from June 22 to 26 and comprise a total of 30 presentations.
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NewFronts Unveils First Slate Of Presenters For Rescheduled Event, Which Will Tackle Coronavirus Crisis
The NewFronts, which unveiled a revamped format pre-coronavirus, and then shifted the event online to a later date in the wake of the pandemic, has unveiled the first slate of participants -- as well as the new thematic focus -- for this year’s event, which is slated to take place from June 22 to 26.
- IAB Cuts NewFronts Schedule In Half, Will Launch L.A. Iteration Later This Year
- Twitter To Make NewFronts Debut As Yahoo Leaves Lineup For Country-Wide Event Series
- Thirty-Six Percent Of Smartphone Users Regularly Watch Longer-Form Videos [INFOGRAPHIC]
- One In Four U.S. Adults Watches Original Video Content Every Month
- IAB Adds Digital, TV Execs To Board Of Directors For Digital Video Center
- IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman
- Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014
- Online Video Ad Revenue Is Up 24% In The Past Year
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