Between April 29 and May 2 of 2024, the NewFronts are coming back to New York City for another round of ad pitches led by major content publishers. The Interactive Advertising Bureau (IAB) has revealed the full agenda for the 2024 NewFronts, and the list of presenters includes a mix of familiar faces and digital media upstarts.
As per usual, the NewFronts slate will be a busy time for attendees. The IAB, which organizes the annual pitchfest, has packed the schedule with wall-to-wall presentations across all four days. Google will lead off the proceedings on the morning of the 29th, and its video hub YouTube will follow up with a reception that evening. Though YouTube is still a prominent partner for the NewFronts, it no longer times its Brandcast to coincide with the event. This year, CEO Neal Mohan‘s address to potential buyers will take place on May 15.
Longtime NewFronts presenters who are returning to the lineup in 2024 include Condé Nast, Roku, and Yahoo! (who all have time slots on the 30th) as well as Meta, Vevo, and TikTok (who will close out the event on the 2nd). Most of the May 1 schedule will be filled by the IAB Main Stage event, which will feature sessions from publishers (A+E, BBC), data companies (Comscore, Nielsen), and specialty streaming services (Revry, Canela Media). Snap will close out that busy day with an evening get-together.
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For the 2024 NewFronts, the IAB is putting on more spiels that will include multiple presenting companies. An IAB Spotlight on the 29th, for example, will ask reps from CNN, The New York Times, The Wall Street Journal, and other media companies to consider the current state of journalism.
For those who cannot attend the NewFronts in person, the IAB is also offering virtual access. Registration instructions and a full list of planned pitches can be found on the IAB website.
“The 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days,” said IAB CEO David Cohen. “It’s a blend of content, technology, data and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined.”
For the third year in a row, the NewFronts will follow the PlayFronts, the IAB showcase themed around gaming. That event took place earlier this year in New York.
