interactive advertising bureau

• IAB is giving creators their own upfronts
• The digital economy now accounts for 18% of the total U.S. GDP

  The Interactive Advertising Bureau (IAB) has published a report that shows the explosive growth of the digital economy since 2020.

  
• The IAB has revealed the agenda for all four days of the 2024 NewFronts

  The IAB has announced the full agenda for the 2024 NewFronts. Brands that are slated to make pitches include Google and Condé Nast.

  
• Podcast Advertising Remains Resilient In Face Of COVID, Will Surpass $812 Million This Year (Study)

  The Interactive Advertising Bureau’s fourth annual Podcast Advertising Revenue Report, prepared in partnership with consulting firm Pricewaterhouse Coopers, has shed some encouraging light on the field -- even in an economy that continues to be ravaged by the coronavirus pandemic.

  
• NewFronts Drops Final Schedule, Says 8,500 Attendees Pre-Registered For First Virtual Outing
• NewFronts Unveils First Slate Of Presenters For Rescheduled Event, Which Will Tackle Coronavirus Crisis
• IAB Cuts NewFronts Schedule In Half, Will Launch L.A. Iteration Later This Year
• Twitter To Make NewFronts Debut As Yahoo Leaves Lineup For Country-Wide Event Series
• Thirty-Six Percent Of Smartphone Users Regularly Watch Longer-Form Videos [INFOGRAPHIC]
• One In Four U.S. Adults Watches Original Video Content Every Month
• IAB Adds Digital, TV Execs To Board Of Directors For Digital Video Center
• IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman